Content Rewind: 2024’s Hottest Trends and What’s Coming in 2025

00:45

In a world where trends are constantly shifting, staying ahead is essential for anyone shaping the future of content. As we close out 2024, it’s time to take a strategic pause, rewind, and evaluate the year’s most impactful industry trends—and what’s coming in 2025.

In this webinar, we’ll dive into the past year in content —what resonated, what missed the mark, and what’s set to transform the landscape next. From refining content strategies to integrating innovative technologies, we’ll explore insights essential for every content creator, creative strategist, and marketer.

In this session, you’ll learn how to:

  • Reflect on 2024’s biggest industry wins and challenges to strengthen your approach
  • Harmonize content creation, distribution, and engagement for a seamless lifecycle
  • Future-proof your workflows and tech stack with simple, high-impact updates
  • Prepare for 2025’s top trends with insights to keep your team ahead of the curve

Whether you’re crafting a fresh content strategy, optimizing creative processes, or aiming to stay attuned to the latest industry shifts, this webinar is your essential guide to navigating and thriving in 2025 and beyond.

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Speakers

Mike Lacey

Vice President, Marketing

Mike Lacey has spent more than a decade leading marketing teams at the intersection of brand strategy and business growth in B2B SaaS. As VP of Marketing at Canto, he leads teams in defining corporate identity, shaping differentiated product positioning, and building marketing strategies that fuel demand and growth. Prior to Canto, Mike was at ON24, where he built the original content strategy that helped take the company from a midmarket tech brand to a successful IPO. He's passionate about bridging creative storytelling and business impact, and speaks on topics including brand strategy, content innovation, and the role AI is playing in reshaping how marketing teams operate.

Previously recorded webinars

From DAM to Digital Experience: Unlocking the Power of Canto + FirstSpirit

Retail Content at Scale: How Teams Create, Adapt, and Distribute On-Brand Content Faster

The Future of Digital Content: How Teams Can Scale Without Losing Control in 2026

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