As fall admissions approach, marketing and communications teams in higher education are tasked with not only attracting future students but also building a lasting brand presence. Today’s prospective students expect more than just brochures and campus tours — they want to see themselves thriving at your institution through dynamic, authentic content.
In this webinar, we’ll dive into how higher-ed institutions can harness the power of storytelling, short-form video, and digital assets to build an engagement strategy that connects with Gen Z and Alpha. You’ll learn:
Join us for an insightful discussion on how to craft a marketing strategy that attracts and engages the next generation of students.
Marketing Campaigns Manager
Maeghan Durbin is the Marketing Campaigns Manager at Canto with over a year of experience in digital marketing, strategic campaigns, and crafting content for diverse audiences. She thrives on building innovative marketing strategies that drive engagement and deliver results, showcasing her passion for creativity and communication.