How to Win the Deals You Can’t See: A Brand Strategy for the AI Era

00:45
upcoming webinar
Thursday, May 28, 2026
3:00 pm
UTC:   3:00 pm
CET:   5:00 pm
PT:   8:00 am
ET:   11:00 am

Your brand is being evaluated every day in rooms you’re not in, by people you haven’t met, using content you didn’t approve. Today’s buyers form opinions through AI search results, peer communities, and buying committees long before your sales team gets involved, and in each of those moments, the brands that win aren’t the ones with the biggest budgets or the most sophisticated AI tools. They’re the ones whose brand shows up consistently, credibly, and compellingly across every channel, curated or not.

In this workshop you’ll learn:

  • How to diagnose where your brand is winning and losing the invisible buyer journey
  • Run a live AI test on your own brand
  • How to create a practical framework for turning brand presence into your strongest competitive advantage

Register for the webinar now

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Speakers

Mike Lacey

Vice President, Marketing

Mike Lacey is a seasoned marketing leader with over a decade of experience shaping global brand narratives and driving impactful content strategies. As Vice President of Brand and Product Marketing at Canto, he leads global teams in defining corporate identity, crafting compelling brand and product stories, and delivering content experiences that fuel demand. With a passion for brand storytelling and creative development, he has built his career at the intersection of innovation and engagement, previously holding key roles at ON24, where he spearheaded original content initiatives and led creative strategy. Mike thrives on connecting brands with audiences through storytelling that inspires action, builds loyalty, and differentiates in a crowded market.

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