How to Win the Deals You Can’t See: A Brand Strategy for the AI Era

00:45
upcoming webinar
Thursday, May 28, 2026
3:00 pm
UTC:   3:00 pm
CET:   5:00 pm
PT:   8:00 am
ET:   11:00 am

Your brand is being evaluated every day in rooms you’re not in, by people you haven’t met, using content you didn’t approve. Today’s buyers form opinions through AI search results, peer communities, and buying committees long before your sales team gets involved, and in each of those moments, the brands that win aren’t the ones with the biggest budgets or the most sophisticated AI tools. They’re the ones whose brand shows up consistently, credibly, and compellingly across every channel, curated or not.

In this workshop you’ll learn:

  • How to diagnose where your brand is winning and losing the invisible buyer journey
  • Run a live AI test on your own brand
  • How to create a practical framework for turning brand presence into your strongest competitive advantage

Register for the webinar now

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Speakers

Mike Lacey

Vice President, Marketing

Mike Lacey has spent more than a decade leading marketing teams at the intersection of brand strategy and business growth in B2B SaaS. As VP of Marketing at Canto, he leads teams in defining corporate identity, shaping differentiated product positioning, and building marketing strategies that fuel demand and growth. Prior to Canto, Mike was at ON24, where he built the original content strategy that helped take the company from a midmarket tech brand to a successful IPO. He's passionate about bridging creative storytelling and business impact, and speaks on topics including brand strategy, content innovation, and the role AI is playing in reshaping how marketing teams operate.

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