The State of Digital Content: 2026 Edition

Uncover today’s top content challenges, emerging trends, and how to win in 2026

Key highlights:

  • Over 80% of businesses plan to increase their budgets for content and creative production in the year ahead
  • AI has increased content volume, according to 75% of content professionals
  • Only 4% report not using AI to impact the volume of content production
  • Keeping up with rising content demands across channels remains the top challenge, as reported in 2025
  • Over 50% of content teams now rely on AI to accelerate creation, tagging, and organization
  • Inaccurate content usage remains an issue, with only 35% of content teams being very confident that employees are using approved assets

Abstract:

Back for its fourth edition, the State of Digital Content 2026 gives a behind-the-scenes look into how content teams operate and where they’re headed next. This year, we surveyed 434 content and creative professionals to understand how teams navigate rising digital content complexity, what operational challenges slow them down, and what the most advanced, best-in-class organizations do differently.

What you’ll get in the report:

Explore how teams confront rising content demand challenges, workflow inefficiencies, AI adoption, system integration, and digital asset management.

You’ll glean insights on:

  • The content boom: Understand trends in content operation budgets and expectations around content volume in the age of AI
  • Content operations under pressure: Investigate the top challenges organizations are facing around digital content management, workflow performance, and focus areas for improvement
  • What’s driving digital asset management: See how organizations are managing content, the consequences of mismanaged assets, and the best practices you need now
  • Tech stack optimization: Find out where teams are inefficient, the latest operational priorities, and marketing tech stack maturity trends
  • AI throughout the content lifecycle: Discover how AI is impacting content operations, where organizations can apply AI successfully, and emerging opportunities

Download your free copy now and get the insights you need to level up your marketing organization in 2026.

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