When researching digital asset management solutions, Canto quickly became the one to beat. Most systems were either too simplistic and couldn’t accommodate the level of customization Mathnasium needed or they were too complex and wouldn’t be adopted by their franchisees. Canto provided the right fit.
Mathnasium’s head office in LA creates assets in-house. All Mathnasium campaign-related assets such as print and digital ads, email headers, social media art, video and even audio tracks, are organized into Canto. Their 900+ franchisees simply access these assets from the various portals they’ve set up in Canto. They set up separate portals with localized content for US and Canada – with appropriate cultural and spelling nuances, all while being centrally managed in a main library.
“Canto’s user-friendly interface allowed our franchisees to quickly search for and download the marketing material they needed,” commented Danny James, Marketing and Accounts Manager at Mathnasium. He continued, “The robust reporting provides information that our marketing team never had before, which provides valuable insights into which assets are being searched, downloaded and shared and which ones are not.”