How to Develop a Content Strategy that Drives Sales


Sales is the heart of your business – it keeps everything (including revenue) flowing and your organization running. But, without a solid content strategy to back up your stellar sales team, how can you keep your organization going for the long haul?

If you’re ready to take your content from serviceable to extraordinary, you need to create a sales-focused content strategy. To do that may seem overwhelming you’ll need to define your target audience, map content to the buyer’s journey, and create new and relevant content. And that’s just the beginning of your new content strategy.

Don’t worry—our experts have you covered. Join Canto’s Vice President of Global Demand Generation, Andrew Hall, and Senior Director of Global Sales Development, Chris Olive, as they lead you through how to develop a content strategy that will not only drive sales but works best for your organization and your content team. In this webinar, you can expect to learn the following:

  • The methods for creating a winning content strategy
  • How to define your target audience, map your content to the buyer’s journey, and find best distribution channels
  • The best tactics to generate more content ROI, go to market faster, and reach new audiences
  • How the best organizations leverage their tech stack to their advantage

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Andrew Hall

Vice President, Global Demand Generation

Andrew is VP of Global Demand Generation at Canto. He’s a B2B marketing specialist with a career that has spanned advertising agencies, the SaaS start-up world as well as cyber security and is well versed in all things content marketing. With in-depth experience of work management tools, digital asset management and change management strategies, Andrew has a knack for helping companies set themselves up for success by scaling their creative operations.

Previously recorded webinars

From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

Martech 2.0: Scott Brinker on the Trends and Technologies That Are Shaping Our Future

Innovation: How Top Teams Balance Vision and Reality

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