From Strategy to Success: How DAM Software Unlocks the Content Lifecycle (EMEA)

00:45

Marketers have their hands full with aggressive marketing strategies and expectations to fill channels with engaging content. The rise of generative AI and sophisticated marketing tools can help marketers accelerate content workflows. However, without the right content toolkit in place, content chaos ensues. Content creation isn’t keeping up with demands, files aren’t getting distributed, or libraries are too vast to stay searchable.

Marketers need new ways to maximize the content lifecycle, move faster, and scale workflows.

In this session, we’ll dive deep into how DAM technology connects with other MarTech tools, ensuring cohesive content ecosystems. We’ll explore the latest advancements in DAM software and discuss its growing role in optimizing content strategies. Also, get a sneak peek at where Canto’s DAM is headed in 2025 and beyond, showcasing how this powerful platform will continue to evolve and meet the demands of tomorrow’s marketing challenges.

What you’ll learn:

  • How DAM connects your content toolkit to maximize the entire content lifecycle
  • Practical strategies for building scalable content processes that drive efficiency and creativity
  • The latest trends and advancements in DAM technology and its impact on content strategy
  • Our vision for the future of DAM and what to expect in 2025 and beyond

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Speakers

Andrew Hall

Vice President, Global Demand Generation

Andrew is VP of Global Demand Generation at Canto. He’s a B2B marketing specialist with a career that has spanned advertising agencies, the SaaS start-up world as well as cyber security and is well versed in all things content marketing. With in-depth experience of work management tools, digital asset management and change management strategies, Andrew has a knack for helping companies set themselves up for success by scaling their creative operations.

Previously recorded webinars

From Strategy to Success: How DAM Software Unlocks the Content Lifecycle (AMER)

Digital Asset Management Made Easy: Canto for ANZ Marketers

DAM 101: Introduction to Digital Asset Management

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