Hack Your MarTech Stack: Reimagining Your Technology and Workflows for Smarter Marketing

00:45

Nowadays, most of us work with limited marketing resources. Having to create excellent marketing programs with reduced bandwidth and less time can be stressful, but it doesn’t have to be. Alleviate your stress and start doing more with less. It all starts with your MarTech stack.

It’s time to take a deep breath and imagine a world where your marketing lifecycle is completely in sync with your technology and workflows, working together in beautiful harmony.

In this webinar, you’ll gain the ever-elusive knowledge on how to drive marketing success, create more content, and not feel so overwhelmed as you scale your marketing programs. And that’s without adding more resources! We’ve got the way you can do it all with what you have and some small changes that will have a massive impact on your marketing efforts.

You’ll learn how to:

  • Bring harmony to your MarTech stack and workflows to make your content lifecycle always run smoothly
  • Work smarter, not harder, by reimagining your existing MarTech stack and leveraging what you have
  • Get more bang for your content buck and drive marketing success

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Speakers

Mike Lacey

Vice President, Marketing

Mike Lacey has spent more than a decade leading marketing teams at the intersection of brand strategy and business growth in B2B SaaS. As VP of Marketing at Canto, he leads teams in defining corporate identity, shaping differentiated product positioning, and building marketing strategies that fuel demand and growth. Prior to Canto, Mike was at ON24, where he built the original content strategy that helped take the company from a midmarket tech brand to a successful IPO. He's passionate about bridging creative storytelling and business impact, and speaks on topics including brand strategy, content innovation, and the role AI is playing in reshaping how marketing teams operate.

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