Hack Your MarTech Stack: Reimagining Your Technology and Workflows for Smarter Marketing

00:45

Nowadays, most of us work with limited marketing resources. Having to create excellent marketing programs with reduced bandwidth and less time can be stressful, but it doesn’t have to be. Alleviate your stress and start doing more with less. It all starts with your MarTech stack.

It’s time to take a deep breath and imagine a world where your marketing lifecycle is completely in sync with your technology and workflows, working together in beautiful harmony.

In this webinar, you’ll gain the ever-elusive knowledge on how to drive marketing success, create more content, and not feel so overwhelmed as you scale your marketing programs. And that’s without adding more resources! We’ve got the way you can do it all with what you have and some small changes that will have a massive impact on your marketing efforts.

You’ll learn how to:

  • Bring harmony to your MarTech stack and workflows to make your content lifecycle always run smoothly
  • Work smarter, not harder, by reimagining your existing MarTech stack and leveraging what you have
  • Get more bang for your content buck and drive marketing success

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Speakers

Mike Lacey

Vice President, Brand and Product Marketing

With more than 10 years of experience in leading global marketing teams, Mike Lacey specializes in brand storytelling, creative development, and content strategy. As the Vice President of Brand and Product Marketing at Canto, Mike oversees the global teams that define Canto’s corporate identity, bring brand and product stories to life, and create content and experiences that drive demand. Previously, Mike held roles at ON24, serving as Senior Director of Original Content and Creative Director.

Previously recorded webinars

Content Rewind: 2024’s Hottest Trends and What’s Coming in 2025 (EMEA)

Content Rewind: 2024’s Hottest Trends and What’s Coming in 2025 (AMER)

Digital Asset Management Made Easy: Canto for ANZ Marketers

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