Introducing Canto XI: The future of DAM is here
| October 8, 2025
Content is the heartbeat of every marketing campaign, product launch, and customer experience. Yet for many marketing and creative teams, it often feels like chaos — assets scattered across tools, endless feedback loops, and too much time spent searching instead of creating.
That’s why Canto, the pioneer of DAM, is once again redefining the future of digital asset management.
Say hello to Canto XI.
Canto XI is the 11th generation of Canto — now reimagined as a unified, AI-powered content hub that transforms how teams create, collaborate, search, manage, and publish. It’s more than an update — it’s the next era of DAM.
Why Canto XI matters
Canto invented DAM more than three decades ago. In 2025, Canto is reinventing DAM. Canto XI represents the evolution of digital asset management into an intelligent content hub — a single, intuitive platform with AI embedded into every stage of the content lifecycle.
While competitors bolt AI on as a feature, Canto makes AI the engine — powering exponential workflows, simplifying complexity, and delivering measurable ROI.
For marketing and creative teams, that means:
- Simplified operations: Bring brand and product content into a modern platform where navigation and task work become intuitive
- Smarter workflows: Move from time-consuming manual tasks to streamlined intelligent workflows with Canto AI
- Faster content: Create, collaborate, organize, search, manage, publish, and analyze in one end-to-end workflow inside Canto
- Enhanced brand management: Everything needed to create, approve, manage, and protect brand content at scale
- Improved content ROI: Content fuels campaigns and launches faster and across more channels, creating lasting value and generating results
New workflow enhancements across the content lifecycle
Canto XI unlocks a new, powerful suite of workflow enhancements for virtually every team. These enhancements transform team effectiveness, accelerate GTM velocity, and connect the entire content workflow.
Canto Brand Studio
Take branded content production to the next level with Canto Brand Studio. Teams can enhance brand control, accelerate content production, and format branded content faster than ever.
- Customizable templates: Creatives can upload InDesign templates or start from scratch, build layouts, define editable zones, and set rules and standards
- Speed up market expansion: With AI, marketers can localize, format, and validate templates faster while staying on brand
- Scale template creation: Creatives can use AI for layout suggestion, cropping, formatting, and organization, speeding up creative workflows
Canto Approval Hub
Feedback and approvals are often where content stalls. Canto Approval Hub streamlines approvals with an all-in-one online proofing solution. It gives stakeholders instant visibility across all their proofs, keeps creatives focused on creating, and scales marketing content production with precision and speed.
- Centralized proofing: Unify approval workflows to accelerate content velocity while maintaining quality and standards
- Built-in markup tools: Marketers and stakeholders can leave visual pins and comments so creatives can get right to work
- Versioning and tracking: See where any project stands and change history at a glance
Canto AI Library Assistant
Canto AI Library Assistant automatically organizes content libraries by visual similarity and intelligent metadata suggestions. Creatives can instantly transform an unsortable mess into a structured, searchable library — saving valuable time for more strategic work.
- Automate sorting: Scan and catalog assets by visual patterns and characteristics
- Metadata suggestions (coming soon): Identify existing metadata, get smart AI suggestions, and keep your library organized
- Effortless organization: Maintain standards, detect duplicates, and reduce errors at scale
Canto AI Visual Search, now with visual similarity
Canto AI Visual Search lets you instantly find content using natural language. Now, with the power of visual similarity, teams can easily pull up lookalikes to craft the perfect marketing campaign.
- AI-powered search: Natural language and metadata search bring clarity and speed to every workflow stage
- Pinpoint search accuracy: Find the most relevant files instantly
- Reverse image search: Pull up similar assets without manually sorting through folders or additional searching
Canto Media Publisher
Canto Media Publisher automatically transforms and delivers assets into the correct sizes and formats to storefronts, sites, and platforms. With Media Publisher, you can keep content optimized, on brand, and moving to market faster.
- Streamlined delivery: Publish images and videos directly from Canto
- Built-in channel optimization: Canto automatically transforms assets and delivers them where they need to go
- Maintain omnichannel brand consistency: Give every customer a great brand experience
Canto XI: DAM reimagined
Canto XI represents more than an upgrade — it’s a reinvention of DAM technology. From marketers under pressure to deliver faster to creative teams striving for improved content production, Canto can tackle the challenges of the future.
Are you ready to move from content chaos to content intelligence?
Book a demo today and see how Canto can transform your workflows, accelerate your marketing, and give your team the power to create impact faster than ever.