A 6-Step Guide to Scale Your Content Programs with AI

Are your content operations built to scale in the age of AI?

Creative and marketing teams are producing more digital assets than ever. According to Canto’s State of Digital Content report, 77% of teams expect to produce more content this year, often across distributed teams, channels, and partners, with the same or fewer resources that before. Traditional processes can’t keep up with the demands of modern digital content management. Manual production cycles, siloed tools, and in-person approvals slow everything down. But there’s a better way.

Canto’s 6-Step Guide to Scale Your Content Programs with AI outlines how to build an efficient, sustainable foundation for modern content operations. You’ll learn how to equip your teams with the right technology like digital asset management (DAM) platforms, speed up workflows with intelligent automation, and unlock scalable growth powered by AI-driven content lifecycle management.

Key takeaways

  • How to build the right tech foundation: Identify essential tools that power scalable content operations, from AI-powered DAM platforms as intelligent content hubs to project management and collaboration tools
  • How to create a clear content strategy and streamline brand management: Align goals, digital asset management workflows, and brand guidelines for cohesive execution across every team and channel
  • How to organize your assets for speed and visibility: Use AI categorization, automated metadata, and intelligent search to create an asset library where every asset is easy to discover and reuse
  • How to scale content creation with AI: Empower creative and content professionals with targeted AI solutions, like AI-powered brand templates, to optimize content scaling
  • How to repurpose content and accelerate content distribution: Increase content ROI by repurposing your best content and automating omnichannel delivery
  • How to refine your strategy with performance data: Track productivity, content performance, and engagement to continuously improve your programs

Ready to build a smarter foundation for scalable, AI-powered content operations?

Scaling content isn’t just about producing more — it’s about working smarter and reaping the benefits of content management done right. This guide gives you a proven roadmap to grow production capacity, strengthen collaboration, and accelerate delivery without adding headcount or sacrificing brand control.

You won’t just learn about the benefits of digital asset management software. You’ll see how Canto’s AI-powered DAM platform serves as the engine behind scalable content operations connecting teams and tools across every stage of the content lifecycle — from creation to approval to omnichannel publishing.

Download A 6-Step Guide to Scale Your Content Programs with AI to build a smarter content engine that powers growth, consistency, and agility.

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