Canto adds 3 new members to its executive leadership team to support major growth initiatives

Appointments include Chief Marketing Officer, Chief Financial Officer and Chief Technology Officer

San Francisco – July 7, 2021 – Canto, a leading provider of digital asset management (DAM) software, today announced that it has added three new executives to its leadership team. These are newly created positions for the Company and the appointments reaffirm the Company’s commitment to attracting the talent needed to support its long-term growth.

“The company has experienced outstanding growth over the past five years, and we are excited about our potential moving forward,” said Jack McGannon, Canto’s Chief Executive Officer. “Erica, Ed and Michael are accomplished executives and their respective expertise will be valuable assets as we continue to execute on our strategy and deliver the solutions our clients need. With the addition of these three exceptional individuals, Canto is poised for even greater success.”

Joining Canto are:

Erica Gunn, Chief Marketing Officer

Erica has a rich background extending over marketing and operational leadership roles. Most recently, Erica was Head of Marketing for Adobe’s Workfront division. She has also held Vice President positions at Nordstrom and Planview and business operations roles at the Bill & Melinda Gates Foundation. Erica will oversee global marketing efforts for Canto, driving demand generation, brand awareness and customer advocacy in support of Canto’s ambitious growth objectives.

Ed Schaffer, Chief Financial Officer

Ed is a seasoned financial and operational executive with over 20 years of leadership experience. He has worked as CFO in several B2B SaaS companies, including Hired, Leadspace and Rimini Street. Furthermore, he has held operational leadership positions with Monster Worldwide, oDesk and Intuit. With his broad background, Ed will be a valuable resource in the Company’s strategic planning in addition to overseeing accounting, financial analysis, tax and administration activities at Canto.

Michael Phillippi, Chief Technology Officer

Michael joins Canto from Lytx, where he was Vice President of Technology for the past five years, overseeing a global technology team including hardware engineering, embedded software, AI, software engineering, data analytics, IT, and product operations. Michael has led B2B SaaS technology organizations for the last 20 years. The Canto product has exhibited excellent product/market fit, and Michael will lead the effort to extend the product to meet the future needs of our customers.


Media:  Erica Gunn |

About Canto

Canto is a leader in digital asset management (DAM) software, with customers that include many of today's top brands. This simple yet intuitive solution gives organizations a visual way to centralize, organize, and share all their digital brand assets, empowering them to save valuable time and gain a competitive edge. Canto's DAM solution has wide applicability to a variety of industry verticals, including retail, manufacturing, education, transportation, hospitality, nonprofit, healthcare, food and beverage, technology and more. Canto's corporate headquarters is in Atlanta, with offices in Berlin, Germany, and a regional hub in Sydney, Australia. For more information, visit