How 3 creative directors stay inspired

At Canto, we have the pleasure of working with some of the most creative people across a wide range of industries. Seeing the beautiful, thought-provoking and innovative content they create with assets in Canto inspires us to keep doing our work, so we asked a few of our customers to tell us about what keeps them inspired!

Here’s what four creative directors had to say about staying inspired!

I have two young kids, and am constantly inspired by the innocence and uninhibited nature of their imagination. We have a ‘creative reuse’ box at home, where I put things that would otherwise be thrown away. I love seeing the creations that come out of that box. My kids remind the perfectionist in me to give myself room to stretch my creativity, even when it feels risky.

I am inspired by practically everything that surrounds me in the day! I seize the day as an opportunity to create, as well as share ‘the gift’ I have been blessed with. For years, I have been a designer and creative director who tries to be more inventive in all I do – whether on the job or in my private time.

I try to take in as much as I can – I look at everything, I read as much as possible, and listen to everything. I’ve found that inspiration comes to me more easily that way. Some people just look at design content, and they know a lot about design but nothing else. For me at least, I feel like I need more. From avant-garde art to food and drug packaging, I go for everything I can get my hands on.

Read our creative spotlight on Azita here!