Seamless integration with Magento

Online and offline retail still struggle to work in sync – often due to separate data silos and systems preventing a holistic approach to commerce. A new integration from Canto can help by centralizing content across business units, regions and stakeholders – for both digital and brick and mortar users. This Cumulus extension for Magento can be accessed directly from Magento’s digital commerce platform by accessing centrally-managed digital assets within Cumulus e.g. product images, PDF documents, demo videos, etc..

The extension requires Magento’s digital commerce (Community or Enterprise version 1.x and above) and Cumulus 10 with a licensed Canto Integration Platform (CIP).

After installing the Cumulus extension for Magento, the integration directly affects the logic of how Magento accesses visual content. Magento web editors can choose imagery from the Magento media library, or do robust media searches in the Cumulus DAM based on metadata tagging best practices – all without leaving the Magento UI.  You may also force the use of Cumulus for searching and storing digital assets by completely replacing the built-in Magento library option.

A schematic representing the communication pathways between Cumulus and Magento.

Communication between Magento and Cumulus takes place via RESTful API.

Efficient asset management

Manage your digital media content more efficiently than ever before, and experience the benefits of Magento module for Cumulus. With this extension, you access any shared assets in Cumulus directly from Magento. Cumulus is the “single source of truth” for all media-related assets. Users can be sure that the assets accessible in Cumulus passed through corporate approvals, have appropriate license rights granted by region and usage, may be released and used.

Cumulus Image Factory renders media files on the fly and delivers them to Magento’s back- and frontend. Have a new product shot? Cumulus and the Image Factory ensure that all connected systems get the new version delivered to your audience without hassle. When an item sells out the Image Factory lets you replace the product shot automatically with a placeholder image, on the fly.


Magento only has a reference to the asset in Cumulus

Faster delivery of content

The Cumulus extension for Magento reduces the cost to get images from the camera to the customer. Send a link to your production photographer (empty Cumulus ‘upload collection’). Photographer drags-and-drops the photo shoot into this collection for your immediate review. You may assign metadata and/or kick off approval and selection workflows. Onscreen markup, commenting and @mentioning users avoids unclear and long coordination cycles – without unnecessary download – upload to fileshare site – download again – email attachment nightmares. Employees only  have access to the latest approved assets. When an asset is selected in Magento, Cumulus provides the digital asset in its optimal size and resolution.

All assets are stored centrally in Cumulus – the digital commerce system and any other connected system has central access to the very same files. Cumulus even provides a branded portal for self-service digital asset consumption by approved distribution channels, agencies and staff. Provisioning of unnecessary duplicates within Magento is not needed. If the image is needed in various formats (for example, the product detail page, search result page, thumbnails, etc.) the Cumulus Image Factory renders them on the fly. Fast performance is ensured via an intelligent caching mechanism within the Image Factory.

A screenshot of the interface for uploading assets to a collection in Cumulus Sites.

External employees can upload assets to Cumulus via upload collections.

Transparent and consistent asset usage

Easily manage omni and multi-store commerce. Rich media file usage can be traced with the Cumulus extension for Magento. Cumulus can store data such as product information, usage licenses, approved channels and more. Thus increasing transparency, to learn which imagery is used effectively and to which products it belongs.

The port is bidirectional via RESTful Web Services and stores information such as where media assets are used, or which products they are attached to, in the metadata of the media files themselves. This facilitates the traceability of which image is currently being used.

Your teams and digital commerce manager can work with different Cumulus catalogs managing content of different product lines or business units.

A screenshot showing the usage rights information in the metadata of an asset.

Usage rights and -destinations are saved in the metadata of the assets.