Many organizations underestimate the risks inherent in today’s endless digital content production. There’s nothing quite like a hefty copyright infringement lawsuit to change that mentality. Good digital rights management (DRM) policies, processes and supportive technology can be likened to a sound insurance policy.
Avoiding litigation is one motivation for solid DRM; protecting your own creative works is another. In this webinar, you’ll learn tips for protecting your company’s intellectual property and more.
We also have a special section on user-generated content. Utilizing content from your community is a great way to generate brand engagement but there are some things you need to have covered.
Last but not least, we’ll give you a demo of how digital asset management can be a solid addition to a great DRM policy.