Dynamic Brand Management: 4 Things You Should Have Covered

A brand and its related assets are intangible assets – and yet they’re often the most valuable asset on a company’s balance sheet. But the notion that brand management goes far beyond defining logo, fonts colors and writing a style guide still exists in many businesses.

In 2017, professional brand managers need to be prepared for real-time marketing communications in this highly dynamic environment.

In this webinar, we go over the top four things to keep in mind when preparing a dynamic brand strategy. We outline the process from brand asset production to distribution and give insights on tools and technologies that help brand managers master this process. Canto and BrandMaster have developed an integrated solution of Cumulus Digital Asset Management and BrandMaster Marketing Resource Management that covers the entire workflow step by step. A live-demo of this solution is part of the webinar.

In this webinar, you’ll learn how to

  • Optimize brand equity
  • Communicate a dynamic brand strategy
  • Manage brand assets
  • Master the brand management process