Version Control

The best version control for rich media files is through a digital asset management system.

Version Control Keeps Everyone On Track

Any creative team knows that rich visual media assets go through various iterations. They can be posters, eBooks, videos, recordings, or really anything that’s supposed to catch the eye. As opinions pile up and different collaborators and executives have their say, it’s all too common to end up with a large number of different versions for a digital media asset.

The problem is that version control issues tend to occur when collaborators don’t have an efficient system in place. It can be a constant hassle to have to keep renaming files  when communicating through messaging channels like email or Slack. Thankfully, when it comes to rich visual media assets that require many collaborators, and many versions, a proper digital asset management (DAM) system is the optimal choice for handling version control.

What is Version Control?

Version control allows you see previous versions of a file and revert back to old versions in necessary. It allows you to see who uploaded new versions and document what type of changes were made. When managing brand assets such as images, layouts and videos, version control helps the branding and marketing managers grant access only to the latest, current visual content and avoid the question of “Which is the right version I should use?”.

Version Control and System Integration

Connected Systems Grant Access to the Correct Version

Your DAM system is built to complement the other systems that creative and marketing teams utilize for all of their efforts. Integrations with social media sites, content management systems, file storage services and publishing applications make it so a DAM system can control all of the files that are used in them. This includes WordPress (for deploying content to a website), MailChimp (for email marketing campaigns), Adobe InDesign (for creating rich media assets), and various social sites like Facebook, Twitter, and YouTube. A DAM system can even connect with popular file storage sites like Box, Dropbox, and Google Drive.

Consistent Use Across Systems

When the DAM system integrates with these other sites and applications, it can perform version control for every kind of file that needs to come through or go to those applications. You and your collaborators will have an excellent view over all of the different versions that end up in those applications, and an administrator can have more control over when a version is finalized.

Administrative Control

DAM managers, who act as the administrators of the DAM system, can limit the privileges of other collaborators and give version control only to specific users. Permissions for version control, such as downloading certain versions or uploading newer versions, can be restricted for some users. This allows administrators to control who is trusted with finalizing versions of content, which can be critical when dealing with branded materials or those that feature digital rights management details.

Benefits of Version Control with DAM

An excellent digital asset management (DAM) system will provide much more than just the old version of a file. You and your collaborators can have access to the full revision history, with specific notes regarding what changes were made. With the right permissions make previous versions current again, and hide all but the latest for content consumers. Your DAM system may also incorporate basic image editing and annotation features, allowing collaborators to pinpoint certain aspects of a different version.