Video Asset Management

How digital asset management handles video assets to create efficiencies in video production, storage and distribution

The New Age of Video Asset Management

As organizations are flooded with video content, the need for systems specialized to manage it has followed suite. Some DAM systems now integrate with video editing platforms to provide a central storage and internal distribution point for source materials and video projects. From intake to workflows to end-user consumption, video demands high bandwidth and large storage capacity. But the productivity gains and communicative end results for an organization that invests in video asset management are well worth the costs.

What Is a Video Asset?

A video asset is digital video content that has intrinsic value to your organization. As video assets have rapidly accumulated, the need for a means to efficiently manage them alongside other digital assets has become paramount.

Keeping Video Content Organized

There are special considerations when managing video assets – resolutions, frame rates, codecs and containers, as well as workflows that may be related to other digital asset flows yet also present their own unique requirements. Especially important to this effort is the ability to generate preview clips, and the proper assignment and ongoing management of metadata.

The New Challenge in Video Asset Management

Video requires strong metadata management, even more so than other digital assets such as photography and imagery. Metadata must be available not only through editing programs such as Adobe Premiere, but also through the digital asset management system itself. Ultimately, metadata changes during editing should be synched to the DAM system, and editing tools should in turn draw metadata from the DAM system.

Digital Asset Management is the Solution

Hybrid solutions that combine DAM with video platforms off tremendous return on investment by combining the functionality of two types of systems. Canto’s Cumulus DAM system, for instance, is powered by Brightcove, a leading online video platform. This combination fuses the storage, cataloging and metadata management capabilities of enterprise DAM with the workflow flexibility and smooth user experience of a video platform leader.