Digital Asset Management Software
Visual media files are some of the most valuable assets that you own. Extend the reach of your investment by securing brand assets in a top-rated DAM system.
As organizations are flooded with video content, the need for systems specialized to manage it has followed suite. Some DAM systems now integrate with video editing platforms to provide a central storage and internal distribution point for source materials and video projects. From intake to workflows to end-user consumption, video demands high bandwidth and large storage capacity. But the productivity gains and communicative end results for an organization that invests in video asset management are well worth the costs.
There are special considerations when managing video assets – resolutions, frame rates, codecs and containers, as well as workflows that may be related to other digital asset flows yet also present their own unique requirements. Especially important to this effort is the ability to generate preview clips, and the proper assignment and ongoing management of metadata.
Video requires strong metadata management, even more so than other digital assets such as photography and imagery. Metadata must be available not only through editing programs such as Adobe Premiere, but also through the digital asset management system itself. Ultimately, metadata changes during editing should be synched to the DAM system, and editing tools should in turn draw metadata from the DAM system.
Hybrid solutions that combine DAM with video platforms off tremendous return on investment by combining the functionality of two types of systems. Canto’s Cumulus DAM system, for instance, is powered by Brightcove, a leading online video platform. This combination fuses the storage, cataloging and metadata management capabilities of enterprise DAM with the workflow flexibility and smooth user experience of a video platform leader.