The best way to organise photos
Retail brands use thousands of digital media files across their websites and in their marketing collateral, so they need an efficient way to store, organise and access them.
There are many options for managing a media library with brand positioning in mind. A system that’s built specifically for telling brand stories and setting branding guidelines is called a digital asset management system, or DAM for short.
What you’ll learn
This eBook teaches the basics of media libraries and the best practices that will help you and your team towards building a thoughtful and easily managed digital asset repository. We also compare digital asset management (DAM) to other options like image-hosting sites and file storage services to point out their shortcomings in managing your media.