The Canto Blog

From digital asset management best practices to the latest industry insights

DAM cost savings explained

Digital asset management (DAM) platforms empower marketing and creative teams to do more with every asset, every dollar, and every...

How to overcome the most common leadership objections to DAM

You know the content chaos all too well – teams chasing down the latest logo or file version, campaign assets...

How to prove digital asset management ROI to leadership

You’ve done the research. You know a digital asset management (DAM) system can solve your team’s biggest headaches, like: However,...

Overcoming economic uncertainty with digital asset management software

When the market feels shaky, businesses face tough questions – about budgets, performance, and priorities. But economic uncertainty doesn’t have...

DAM vs. MAM: How to pick the best platform for your content

Key highlights: What is DAM: A digital asset management system that helps organizations centralize, organize, manage, and distribute digital assets...

How the Cincinnati Bearcats won big with digital asset management

“Content is everything,” says the University of Cincinnati Bearcats’ Chief Strategy Officer, Ben Hofstetter. And he has an unusual example...

How to manage social media assets efficiently with DAM software

Key highlights Managing social media assets can feel like juggling a hundred things at once, whether copy, graphics, or videos....

PIM vs. DAM: Key differences and why your brand needs both

Key highlights For any retail or e-commerce business, staying ahead of the competition with compelling visuals and accurate product information...

AI-powered search: The future of digital asset management

Artificial intelligence is changing the way we all do business. And while many, regardless of profession, may be worried about...

The ultimate guide to content distribution with DAM

Most marketers know the frustration of not being able to distribute content quickly enough to achieve their marketing goals, launch...

How to improve content lifecycle management with DAM

Managing content effectively, from creation to archiving, can be challenging for content managers, creatives, and digital marketers. With so much...

Finding Clarity: DAM vs CMS Explained

DAM and CMS are two solutions that benefit from an integration with each other. This article explains what DAM and...