The Canto Blog
From digital asset management best practices to the latest industry insights
How to prove digital asset management ROI to leadership
You’ve done the research. You know a digital asset management (DAM) system can solve your team’s biggest headaches, like: Disorganized...
Overcoming economic uncertainty with digital asset management software
When the market feels shaky, businesses face tough questions – about budgets, performance, and priorities. But economic uncertainty doesn’t have...
DAM vs. MAM: How to pick the best platform for your content
Key highlights: What is DAM: A digital asset management system that helps organizations centralize, organize, manage, and distribute digital assets...
How the Cincinnati Bearcats won big with digital asset management
“Content is everything,” says the University of Cincinnati Bearcats’ Chief Strategy Officer, Ben Hofstetter. And he has an unusual example...
How to manage social media assets efficiently with DAM software
Key highlights Social media assets are digital resources used on social platforms to engage audiences Managing various social media assets,...
PIM vs. DAM: Key differences and why your brand needs both
Key highlights A PIM platform contains product data. A DAM platform contains digital brand assets. PIM solutions are typically used...
AI-powered search: The future of digital asset management
Artificial intelligence is changing the way we all do business. And while many, regardless of profession, may be worried about...
The ultimate guide to content distribution with DAM
Most marketers know the frustration of not being able to distribute content quickly enough to achieve their marketing goals, launch...
How to improve content lifecycle management with DAM
Managing content effectively, from creation to archiving, can be challenging for content managers, creatives, and digital marketers. With so much...
10 benefits of digital asset management
Digital assets are at the core of every company. They help us brand our company, sell our products, and communicate...
Finding Clarity: DAM vs CMS Explained
DAM and CMS are two solutions that benefit from an integration with each other. This article explains what DAM and...
How to build a digital asset management workflow with Canto
Content chaos is a common complaint among marketing and creative teams. As generative AI accelerates content creation and market demands...