The Canto Blog
From digital asset management best practices to the latest industry insights
Goodbye commercials! Hello omnichannel campaigns
The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...
Brand Management 101: Protecting your brand integrity
A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....
Top tips for scaling digital content creation in 2022
Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...
Enhancing digital content collaboration in the hybrid workplace
Today’s marketing and creative teams often lack the resources or bandwidth to handle every aspect of their campaigns in-house. Even...
Why version control is a key part of digital asset management
Today’s creative teams are working with more digital content than ever before. Tracking changes and updates to those assets is...
Enhancing DAM Efficiency with Controlled Vocabularies: Best Practices
What types of assets will your users search for? What terms will they use to find them? Is there institutional...
How to Create a Folder Structure – A Step-by-Step Guide
Editor’s note: This was originally published in February 2016. It has been updated for accuracy and comprehensiveness. If you want...
File Naming Convention Best Practices: Beyond Who, What, Where, When, Why
Are your folders filled with assets called things like “IMG_1014.jpg” and “document.docx”? Do you frequently find yourself sorting through files...
Understanding Information Architecture: A Beginner’s Guide to Structuring Digital Information
There is a ton of information out there in the world. Books, maps, magazines, and journals contain a lot of...
Why your content needs digital rights management (DRM)
The digital age has made it easier than ever for content to be taken from one source and reused elsewhere....
How Godiva found sweet success by using a DAM solution for global brand management
Consistency is a major factor for any brand that wants to thrive. This can be a challenge when serving different...
Bridge the hybrid gap with the right collaboration tools
Today’s workplace is increasingly defined by hybrid environments that allow organizations to draw upon talent far beyond their local market....