The Canto Blog
From digital asset management best practices to the latest industry insights
Enhancing DAM Efficiency with Controlled Vocabularies: Best Practices
What types of assets will your users search for? What terms will they use to find them? Is there institutional...
How to Create a Folder Structure – A Step-by-Step Guide
Editor’s note: This was originally published in February 2016. It has been updated for accuracy and comprehensiveness. If you want...
File Naming Convention Best Practices: Beyond Who, What, Where, When, Why
Are your folders filled with assets called things like “IMG_1014.jpg” and “document.docx”? Do you frequently find yourself sorting through files...
What is information architecture? A complete guide to structuring digital information
What is information architecture? Information architecture (IA) is the practice of organizing, structuring, and labeling digital content so users can...
Why your content needs digital rights management (DRM)
The digital age has made it easier than ever for content to be taken from one source and reused elsewhere....
How Godiva found sweet success by using a DAM solution for global brand management
Consistency is a major factor for any brand that wants to thrive. This can be a challenge when serving different...
Bridge the hybrid gap with the right collaboration tools
Today’s workplace is increasingly defined by hybrid environments that allow organizations to draw upon talent far beyond their local market....
Simplify your creative workflow with Canto’s Adobe Creative Cloud and Figma integrations
Your digital asset management system should mesh seamlessly with your workflow – cutting out unnecessary steps and putting the creative...
Benefits of personalized marketing: Why it’s essential for connecting with today’s customers
What are the benefits of personalized marketing? The benefits of personalized marketing include higher customer engagement, stronger brand loyalty, and...
Canto Portals: A better way to distribute digital assets
Portals are Canto’s all-purpose solution for sharing assets at scale. With flexible configuration options and customizable branding, they adapt to...
How a digital-first tech stack builds a better hybrid employee experience
Today’s workplace is undergoing a profound transformation. As employers continue to grapple with the pressures of the COVID-19 pandemic, many...
How digital asset management can transform your brand storytelling
Effective brand storytelling has always been critical to marketers, but it’s more important than ever to a brand’s identity and...