The Canto Blog
From digital asset management best practices to the latest industry insights
Everything you need to know about digital asset management pricing
For most people shopping for a digital asset management (DAM) platform, one of their first questions is “What’s this going...
Repurposing your best content using digital asset management
We all know that content is king, and today’s businesses need a ton of amazing content if they want to...
PIM for manufacturing: Top 5 benefits of product information management
What is PIM for manufacturing? PIM manufacturing refers to the use of product information management software by manufacturing companies to...
Goodbye commercials! Hello omnichannel campaigns
The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...
Brand integrity: How to protect and strengthen your brand through smart brand management
What is brand integrity? Brand integrity is the degree to which an organization consistently delivers on its stated values, visual...
Top tips for scaling digital content creation in 2022
Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...
Enhancing digital content collaboration in the hybrid workplace
Today’s marketing and creative teams often lack the resources or bandwidth to handle every aspect of their campaigns in-house. Even...
Why version control is a key part of digital asset management
Today’s creative teams are working with more digital content than ever before. Tracking changes and updates to those assets is...
Enhancing DAM Efficiency with Controlled Vocabularies: Best Practices
What types of assets will your users search for? What terms will they use to find them? Is there institutional...
How to Create a Folder Structure – A Step-by-Step Guide
Editor’s note: This was originally published in February 2016. It has been updated for accuracy and comprehensiveness. If you want...
File Naming Convention Best Practices: Beyond Who, What, Where, When, Why
Are your folders filled with assets called things like “IMG_1014.jpg” and “document.docx”? Do you frequently find yourself sorting through files...
What is information architecture? A complete guide to structuring digital information
What is information architecture? Information architecture (IA) is the practice of organizing, structuring, and labeling digital content so users can...
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