Canto blog

Easy ways to implement an effective workflow process

A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...

Read more

Email deliverability: Everything you need to know to stay out of the spam folder

It’s every email marketer’s nightmare: You create an amazing campaign full of stunning photos and clever copy and… nobody ever...

Read more

Brand activation: How to light the match to ignite your brand

Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...

Read more

Shared network drive: How it works and what to look out for

Shared drives are a popular way to store, search and grant file access to team members. Instead of an individual...

Read more

Omnichannel marketing: What it is and how it works

Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing...

Read more

New ideas in the branding process: An exciting guide for 2021

The idea of jumping head first into a task is intriguing, but we all know that in order to get...

Read more

Venturing into the land of brand extensions: A comprehensive look into key examples

When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...

Read more

Set it and forget it: A guide to email automation

Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...

Read more

YouTube for business: Create a channel that builds your brand

A YouTube business account gives your brand an online platform to publish video motion content that directly targets your audience....

Read more