The Canto Blog
From digital asset management best practices to the latest industry insights
How to create a winning product content management strategy with DAM and PIM
Struggling to keep product images, videos, and data consistent across channels? You’re not alone. Marketing, e-commerce, and creative teams often...
Richer content: How to build product experiences that convert
What is rich content, and why does it matter? Richer content refers to product media and information that goes beyond...
Product information essentials: How accurate data drives e-commerce success
What is product information? Product information is the complete set of data that describes a product — including specifications, pricing,...
The future of digital content marketing: 6 strategies for success
If your digital content isn’t cutting through the noise, you’re not alone. Every day, brands churn out mountains of digital...
PIM vs ERP: Key differences explained
The world of software solutions is full of acronyms and when it comes to business management systems, two stand out:...
How a DAM + PIM platform transforms your product experience management strategy
Maintaining a consistent, on-brand product experience across channels isn’t easy. Product data lives in spreadsheets, updates happen manually, and teams...
How the Cincinnati Bearcats won big with digital asset management
“Content is everything,” says the University of Cincinnati Bearcats’ Chief Strategy Officer, Ben Hofstetter. And he has an unusual example...
The ultimate guide to prompt engineering for AI-powered DAM search
Imagine a bustling retail warehouse full of products waiting to be sent to store shelves or online customers. The warehouse...
PDM vs. PIM: Product data systems explained
Key highlights: Are you curious about the difference between PDM vs. PIM? Do you need to manage product data and...
Unify your marketing strategy with a PIM and DAM system
Key highlights Marketers and product teams rely on PIM (product information management) and DAM (digital asset management) systems. PIM and...
Top 10 PIM + DAM benefits for manufacturing businesses
Manufacturing brands have a lot to juggle. Besides producing products, there is the matter of managing the complicated product information...
How to manage social media assets efficiently with DAM software
Key highlights Managing social media assets can feel like juggling a hundred things at once, whether copy, graphics, or videos....