The Canto Blog
From digital asset management best practices to the latest industry insights
Why brand portals aren’t convenient — they’re essential
Managing brand assets across multiple departments, partners, and platforms can quickly become chaotic. Without a centralized system, it’s easy for...
What makes the post-pandemic playbook for field and event marketing?
So how do we do this again? Fist bump, elbow tap, or good old handshake? The welcome return of meeting...
Scaling your content marketing on a budget
Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...
Goodbye commercials! Hello omnichannel campaigns
The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...
Why personalized marketing is essential for connecting to today’s customers
Today’s consumers are bombarded with marketing and advertising content from every direction. Finding ways to cut through the noise and...
5 visual marketing statistics every marketer should know
Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...
Essential types of marketing collateral every marketer should know
Successful marketing starts with a consistent brand and a compelling message. But how do you get your brand and messaging...
How to say goodbye: The art of the unsubscribe page
It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...
How to embed video in email: A step-by-step guide
Many email providers don’t display video in HTML, but that doesn’t mean you can’t include videos in your emails. You...
Win back lost subscribers: The art of the re-engagement email
It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...
Starting from scratch: How to build an email list in 7 easy steps
Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...
Video email marketing: A match made in heaven
These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool...