The Canto Blog
From digital asset management best practices to the latest industry insights
Rethinking a classic format: How to get more out of your email newsletter
The email newsletter is a classic way to communicate with customers and build a community around your brand. So classic,...
HTML vs. text email: How to choose the right format for the job
The rise of HTML emails has given marketers a lot of choices. Should marketing emails be sleek, professionally designed works...
Email sign-up forms: Turn your web traffic into a thriving mailing list
Email sign-up forms are one of the best ways to build and maintain a healthy mailing list. But just having...
Benefits of email marketing: Why email is still a great way to reach your customers
Once the cutting edge of digital communications, email is now a bit old-fashioned. So why is it still such a...
Science for marketers: A guide to email campaign optimization
Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...
Email analytics: Measure your way to better email performance
“One accurate measurement is worth a thousand expert opinions.” – Grace Hopper It’s a well-known business adage: you can’t improve...
How local email marketing helps small businesses get customers through the door
Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...
Email marketing examples: Smart ideas to borrow for your own campaigns
It’s easy for marketers to get bogged down in A/B testing, click-through rates and other numbers and metrics. These are...
Performance-boosting tips for email subject lines
Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all,...
Email click-through rate: One metric to rule them all
Email marketing is blissfully quantifiable. Every campaign creates helpful data you can use to refine your approach. But with so...
Email cadence: How to find your email marketing stride
Email marketing guides your customers on a journey of discovery. But for campaigns to work, you need to pace things...
Email segmentation: Organize your way to better email performance
Tired of seeing your well-crafted emails go unread? If you’re taking a one-size-fits-all approach to email marketing, you’re probably not...