The Canto Blog
From digital asset management best practices to the latest industry insights
Brand loyalty: Turning idle enthusiasm into active allegiance
When fans of the Ben & Jerry’s ice cream brand snapped a few photos of themselves for a contest, they...
Product branding: What it is, why it matters, and how to get it right
What is product branding? Product branding is the practice of creating a distinct name, visual identity, and messaging strategy for...
Brand buzz: The ultimate guide to all things brand advocates
Growing technology and social media options have increased the potential value of brand advocates. The reality of today’s advocacy is...
Creative Spotlight: Finding inspiration in daily life with Photographer Matt Lester
Matt Lester is a photographer for higher education institutions across the country. He works with quite a few Canto customers,...
5 ways to (virtually) connect with customers
Building strong customer relationships is essential — especially during times of uncertainty. To foster trust and loyalty, it helps to...
Positive brand association: How to build it, protect it, and make it drive sales
What is positive association? Positive association is the favorable mental link consumers form between a brand and desirable qualities, emotions,...
Universities celebrate the class of 2020 with Canto
As the global pandemic heightened, universities everywhere were forced to hold online classes and produce virtual commencement ceremonies. Many institutions...
Creative Spotlight: Communicating through design with Georgina Reed from Equip Outdoor Technologies
Georgina Reed, a graphic designer at Equip Outdoor Technologies, strikes the perfect balance of love for the outdoors and creative...
The most important remote work statistics of 2020
The modern workplace incorporates a healthy combination of in-office and remote work. This balance continues to evolve as workers find...
How to convert a TIFF image file to a CR2 image file
It’s tempting to consider the possibilities that would present themselves if you converted a TIFF file to a higher resolution...
Key ideas to make your remote marketing projects successful
Remote marketing is a way for teams to accomplish different projects and campaigns without the need for face-to-face contact. There’s...
How to convert from the TIFF image file to INDD
The TIFF is one of the most unique image formats, capable of retaining high quality and safely holding metadata in...
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