The Canto Blog
From digital asset management best practices to the latest industry insights
Brand equity vs brand value: What’s the difference?
It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...
Email segmentation: Organize your way to better email performance
Tired of seeing your well-crafted emails go unread? If you’re taking a one-size-fits-all approach to email marketing, you’re probably not...
The 5 best Slack alternatives
Slack is a chat application that enables teams to communicate online. It has replaced email as the primary source for...
Learning from great brands: The 5 things they do right
Great brands become that way by doing the things that others don’t seem interested in doing or capable of accomplishing....
7 simple branding blog strategies with some examples to boot
Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is...
Designing emails: A guide to better performance and more conversions
What is email design? Designing emails involves structuring, styling, and formatting email content to communicate a brand message and drive...
Benefits of workflow software
Workflow software boosts productivity and optimizes how teams tackle daily tasks. If you’re looking to automate business processes and have...
Unlocking your potential with branding websites: A complete guide
Branding is an important process that isn’t solved or finished overnight – don’t undergo it alone! There are many different...
Brand experiences: How to build emotional connections that make customers choose you every time
What is brand experience? Brand experience is the sum of all sensory, emotional, and cognitive responses a consumer has across...
Improve brand image: 5 Strategies to shape how audiences perceive your brand
What is brand image? Brand image is the collective perception that customers and the public hold about a brand, shaped...
Fulfill your (brand awareness) destiny! A guide to all things brand awareness
Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when they had Pepsi? Have you seen...
Brand authenticity examples: How customers uncover your brand truths
What is brand authenticity? Brand authenticity refers to the degree to which a brand is perceived as genuine, consistent, and...
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