The Canto Blog
From digital asset management best practices to the latest industry insights
Brand experiences: How to build emotional connections that make customers choose you every time
What is brand experience? Brand experience is the sum of all sensory, emotional, and cognitive responses a consumer has across...
A dynamic approach to completely change your brand positioning outcome
When we look at popular companies, it’s impossible to ignore their brand strength. Sometimes these brands have become so powerful...
Improve brand image: 5 Strategies to shape how audiences perceive your brand
What is brand image? Brand image is the collective perception that customers and the public hold about a brand, shaped...
Fulfill your (brand awareness) destiny! A guide to all things brand awareness
Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when they had Pepsi? Have you seen...
Brand authenticity examples: How customers uncover your brand truths
What is brand authenticity? Brand authenticity refers to the degree to which a brand is perceived as genuine, consistent, and...
Co-branding: A complete guide to brand partnerships, benefits, and strategies
What is co-branding? Co-branding is a strategic partnership in which two or more brands collaborate to create a jointly marketed...
Brand value proposition: How to define, build, and communicate your competitive edge
What is a brand value proposition? A brand value proposition is a clear statement that explains how a product or...
Building better brand equity: The strategies and ideas you haven’t heard
It’s common to assume that if a product is of high quality, it will sell, and if it’s of low...
5 methods of branding that could make all the difference
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard...
Brand resonance: How to build lasting customer connections with the Brand Resonance Model
What is brand resonance? Brand resonance is the depth of psychological and emotional connection a customer develops with a brand,...
Brand value chain: How brands build and measure lasting value
What is the brand value chain? A brand value chain is a structured framework that maps the sequential stages through...
A modern approach to unique and compelling branding from Canto
The following is a complete guide to branding in 2020. If you’re looking for some exciting, fresh ideas, you’re in...