The Canto Blog
From digital asset management best practices to the latest industry insights
Science for marketers: A guide to email campaign optimization
Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...
How to copyright an image: Legal protections, watermarking, and rights management
What is image copyright? Copyrighting an image is the legal process of establishing ownership over original visual content, which automatically...
Email analytics: What to measure and why it matters for your campaigns
What is email analytics? Email analytics is the process of tracking and interpreting data from email campaigns to understand how...
Brand manager skills: 5 areas of expertise you can’t overlook
In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...
How local email marketing helps small businesses get customers through the door
Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...
3 enterprise resource planning core functions
Enterprise resource planning (ERP) manages the components of day-to-day business activities, bringing islands of information together to form a consolidated...
Methods of project management: Waterfall, agile, and hybrid explained
What are the methods of project management? Project management methods are structured frameworks that guide teams through planning, executing, and...
Perfection in a Document: Brand Style Guide Tips
Imagine what would happen if you asked a hundred people to draw you a picture of a house. No two...
Email marketing examples: Smart ideas to borrow for your own campaigns
It’s easy for marketers to get bogged down in A/B testing, click-through rates and other numbers and metrics. These are...
Slack integrations: 3 of the best available today
Slack is a popular chat application for business communications. In a world where working from a distance feels like the...
The best branding conferences, virtual and in-person
Branding conferences are one of the most valuable ways to get unfiltered, insider insight into important strategies from successful leaders...
Performance-boosting tips for email subject lines
Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all,...