The Canto Blog
From digital asset management best practices to the latest industry insights
Perfection in a Document: Brand Style Guide Tips
Imagine what would happen if you asked a hundred people to draw you a picture of a house. No two...
Email marketing examples: Smart ideas to borrow for your own campaigns
It’s easy for marketers to get bogged down in A/B testing, click-through rates and other numbers and metrics. These are...
Slack integrations: 3 of the best available today
Slack is a popular chat application for business communications. In a world where working from a distance feels like the...
The best branding conferences, virtual and in-person
Branding conferences are one of the most valuable ways to get unfiltered, insider insight into important strategies from successful leaders...
Performance-boosting tips for email subject lines
Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all,...
The art of building a YouTube brand profile
YouTube was once a place where individuals could post their creative videos to a massive audience. Now, it has grown...
Brand assets: What they are, how to identify them, and examples from iconic brands
What are brand assets? Brand assets are the distinctive visual, auditory, and verbal elements — such as logos, color palettes,...
Email click-through rate: One metric to rule them all
Email marketing is blissfully quantifiable. Every campaign creates helpful data you can use to refine your approach. But with so...
Creative requests: What they are and how to process submissions
In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic...
Email cadence: How to find your email marketing stride
Email marketing guides your customers on a journey of discovery. But for campaigns to work, you need to pace things...
5 speedy tips and tricks for Adobe InDesign
Adobe InDesign is a world-leading software that empowers you to create beautiful designs that make your layouts glow. Publish magazines,...
Adapting to change: Secrets of millennial branding
Marketing to a particular demographic can be like throwing darts at a moving target. Especially as the group ages, their...