The Canto Blog
From digital asset management best practices to the latest industry insights
Marketing advice from industry experts
In the world of marketing things happen fast. Communicating your brand across a variety of platforms, launching campaigns, strategizing –...
Copyleft explained: What it is, how it works, and when it applies
What is copyleft? Copyleft is a licensing method that grants users the right to freely use, modify, and redistribute a...
Benefits of email marketing: Why email is still a great way to reach your customers
Once the cutting edge of digital communications, email is now a bit old-fashioned. So why is it still such a...
Twitter image sizes: Stay up to date
If you’re looking to get maximum engagement from a Twitter post, it’s important to understand image size requirements. After all,...
Cult brands: What they are, why they work, and how to build one
What is a cult brand? A cult brand is a company or product that inspires deep, near-exclusive loyalty from a...
User-generated content: A guide on how to grow your brand
User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...
Science for marketers: A guide to email campaign optimization
Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...
How to copyright an image: Legal protections, watermarking, and rights management
What is image copyright? Copyrighting an image is the legal process of establishing ownership over original visual content, which automatically...
Email analytics: What to measure and why it matters for your campaigns
What is email analytics? Email analytics is the process of tracking and interpreting data from email campaigns to understand how...
Brand manager skills: 5 areas of expertise you can’t overlook
In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...
How local email marketing helps small businesses get customers through the door
Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...
3 enterprise resource planning core functions
Enterprise resource planning (ERP) manages the components of day-to-day business activities, bringing islands of information together to form a consolidated...
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