The Canto Blog
From digital asset management best practices to the latest industry insights
Best brands of the world: An examination (with examples)
The first thing brands do when they come into creation is stack themselves up against their peers. In order to...
3 leading team chat apps available today
Today, contemporary teams are taking advantage of online communication software to get work done on time. An effective team chat...
Most digital assets you create are protected by intellectual property law
What are most digital assets you create protected by? Most digital assets you create — including images, videos, written copy,...
Branding strategy: Definition, process, and elements
What is a branding strategy? A branding strategy is a unique, long-term approach to developing and maintaining the key objectives...
Email sign-up forms: Turn your web traffic into a thriving mailing list
Email sign-up forms are one of the best ways to build and maintain a healthy mailing list. But just having...
Marketing advice from industry experts
In the world of marketing things happen fast. Communicating your brand across a variety of platforms, launching campaigns, strategizing –...
Copyleft explained: What it is, how it works, and when it applies
What is copyleft? Copyleft is a licensing method that grants users the right to freely use, modify, and redistribute a...
Benefits of email marketing: Why email is still a great way to reach your customers
Once the cutting edge of digital communications, email is now a bit old-fashioned. So why is it still such a...
Twitter image sizes: Stay up to date
If you’re looking to get maximum engagement from a Twitter post, it’s important to understand image size requirements. After all,...
Cult brands: What they are, why they work, and how to build one
What is a cult brand? A cult brand is a company or product that inspires deep, near-exclusive loyalty from a...
User-generated content: A guide on how to grow your brand
User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...
Sample of a positioning statement: How to write a clear, compelling brand declaration
What is a sample of a positioning statement? A positioning statement is a concise, structured statement that shows how a...