From digital asset management best practices to the latest industry insights
User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...
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At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...
Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...
Understand your digital rights and protect images against improper copyright use. Restricting unsolicited usage of your content is increasingly important...
“One accurate measurement is worth a thousand expert opinions.” – Grace Hopper It’s a well-known business adage: you can’t improve...
In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...
In the world of branding and marketing, it’s not always clear what steps to take next. If we were to...
Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...
Enterprise resource planning (ERP) manages the components of day-to-day business activities, bringing islands of information together to form a consolidated...