The Canto Blog
From digital asset management best practices to the latest industry insights
Email marketing statistics every marketer should know
Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...
An effective, creative approach to brand safety in 2021
The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...
3 of the best free stock photo sites
Access to stock photos helps visually communicate your brand and complements the copy your content team publishes. A reputable stockpile...
Know your Slack file size limits for 2021
Slack is a chat application that empowers teams to communicate in real-time and collaborate across departments. It’s a great place...
Email list management: Cultivate a thriving mailing list
A mailing list is like a garden: It won’t flourish unless you tend to it. So let’s take a moment...
Brand communication: A complete guide to building customer connections
What is brand communication? Brand communication is the set of messages, channels, and interactions a brand uses to shape how...
Email marketing vs. social media: Choose the right channel for your goals
Email marketing and social media are two of the most important channels in a digital marketer’s tool belt. But with...
Video library: Build a central hub for your video assets
What is a video library? A video library is a centralized, controlled repository where organizations store, organize, search, and distribute...
Making room for creativity within established brand guidelines
Brand guidelines play a central role in making sure content teams stay consistent with an organization’s message. But they also...
What are FTP files? How the file transfer protocol works and the software available
What is FTP (file transfer protocol)? FTP, or File Transfer Protocol, is a standard network protocol used to transfer files...
Dropbox cloud: Features that work for you
Dropbox is a cloud-based system that allows you to save, upload and access files remotely. User-friendly, it’s a storage option...
Rethinking a classic format: How to get more out of your email newsletter
The email newsletter is a classic way to communicate with customers and build a community around your brand. So classic,...