The Canto Blog
From digital asset management best practices to the latest industry insights
Doing everything possible to succeed: A guide to branding software in 2021
Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...
Data storage solutions: 3 best options
A data storage solution allows you to grow business operations and stay in control of information. The correct storage solution...
The art of the abandoned cart email: How to bring customers back and save the sale
Last weekend, I was shopping online for a rain jacket for an upcoming hiking trip. After hours of searching and...
Rebranding guide: How to evaluate brand marketing strategy and execute a successful rebrand
What is rebranding? Rebranding is the process of reshaping how an organization is perceived by updating its visual identity, messaging,...
Email marketing resource round-up: The best tools, insights and advice for 2021
The right tools and advice make every job easier, and email marketing is no exception. Fortunately, there are some truly...
3 unlimited cloud storage options
Unlimited storage is a must-have for your business in the digital age. Cloud storage enables you to better manage digital...
Moving forward with metadata: A simple guide
Metadata is a complex term with a deceptively straightforward definition. It’s usually defined as data that describes other data. While...
HDFS explained: What is the Hadoop distributed file system?
What is HDFS? HDFS (Hadoop Distributed File System) is an open-source, distributed storage system built to store and process large...
Email nurturing: How to turn leads into customers with targeted email campaigns
What is email nurturing? Email nurturing is a marketing strategy that uses a series of targeted, automated emails to guide...
What you need to know about software as a product
Software as a product (SaaP) is a one-time purchase of a technology solution that belongs within a team’s MarTech stack....
SaaS vs SaaP – A look at key differences
Software as a service or software as a product? The solution that’s best equipped to meet your business needs will...
Software as a Service (SaaS) – Third-party software that works for you
Whether it’s a product or service your business provides, how your team utilizes software has a direct impact on campaign...