The Canto Blog
From digital asset management best practices to the latest industry insights
3 unlimited cloud storage options
Unlimited storage is a must-have for your business in the digital age. Cloud storage enables you to better manage digital...
Moving forward with metadata: A simple guide
Metadata is a complex term with a deceptively straightforward definition. It’s usually defined as data that describes other data. While...
HDFS explained: What is the Hadoop distributed file system?
What is HDFS? HDFS (Hadoop Distributed File System) is an open-source, distributed storage system built to store and process large...
Email nurturing: How to turn leads into customers with targeted email campaigns
What is email nurturing? Email nurturing is a marketing strategy that uses a series of targeted, automated emails to guide...
What you need to know about software as a product
Software as a product (SaaP) is a one-time purchase of a technology solution that belongs within a team’s MarTech stack....
SaaS vs SaaP – A look at key differences
Software as a service or software as a product? The solution that’s best equipped to meet your business needs will...
Software as a Service (SaaS) – Third-party software that works for you
Whether it’s a product or service your business provides, how your team utilizes software has a direct impact on campaign...
15 email marketing tips to take your campaigns to the next level
In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...
Marketing department workflow process: 3 Tips to drive team efficiency
What is the marketing department workflow process? A marketing department workflow process is the structured sequence of steps, roles, and...
Secrets in audio form: The best branding podcasts of 2021
Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...
First impressions matter: Welcome email examples to learn from
First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....
Easy ways to implement an effective workflow process
A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...