The Canto Blog
From digital asset management best practices to the latest industry insights
Win back lost subscribers: The art of the re-engagement email
It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...
How to start an email list: A step-by-step guide for marketers
What is an email list, and how do you start one? Building an email list is the process of collecting...
So you applied to Canto – What’s next? | The Canto interview process
Here at Canto, hiring the right people is super important to us. Every person we hire has the ability to...
Dynamic customer experience trends to look out for in 2021
Trends are a tough subject to pin down, especially when it comes to customer experience (CX) trends. A lot of...
Video email marketing: A match made in heaven
These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool...
Metadata analysis: A complete guide to understanding and using digital metadata
What is metadata analysis? Metadata analysis is the systematic process of examining and interpreting the descriptive information embedded in or...
Email capturing basics: How to get email marketing leads to come to you
Email marketing is highly effective, but before you can email potential customers, you’ll need their email addresses. Email capturing is...
Take your music files to new heights with these mp3 metadata editors
Mp3s were once a nearly-universal file type when it came to downloading and listening to audio files. That landscape has...
Binary large object storage: How to store and manage large data files
What is binary large object storage? Binary large object (BLOB) storage is a method of storing large, unstructured data files...
Digital storage unit – From bits to megabytes
Digital storage units are a way to measure data and information being kept on things like computer hard drives. Understanding...
Portals – 3 tips to make your public content shine
When sharing your content online, keeping assets up to date and your brand on point is super important. How the...
EFS encryption: How the Encrypting File System protects Windows data
What is EFS encryption? EFS encryption (Encrypting File System) is a built-in Microsoft Windows feature that encrypts files and folders...