The Canto Blog
From digital asset management best practices to the latest industry insights
Taxonomy and metadata – Using them in tandem
Taxonomy and metadata are different but they work together to create easily searchable content. They are both highly important complex...
How to say goodbye: The art of the unsubscribe page
It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...
How to embed a video in an email: A step-by-step guide
What does it mean to embed a video in an email? Embedding a video in an email means placing a...
Which free email marketing tool is best? Our top picks
Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...
PREMIS: The international standard for digital preservation metadata
What is PREMIS? PREMIS (Preservation Metadata Implementation Strategies) is an international metadata standard for maintaining the long-term authenticity, accessibility, and...
Metadata import: How to move, preserve, and manage metadata across systems
What is metadata import? Metadata import is the process of transferring descriptive information about digital files from one system or...
Understanding the purpose of metadata standards
It would be quite difficult for a school teacher to grade math tests if the students didn’t use the same...
The 6 metadata types you need to know
Metadata is a great way to sort and simplify important information, but there are variations to consider. Most lists give...
Win back lost subscribers: The art of the re-engagement email
It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...
How to start an email list: A step-by-step guide for marketers
What is an email list, and how do you start one? Building an email list is the process of collecting...
So you applied to Canto – What’s next? | The Canto interview process
Here at Canto, hiring the right people is super important to us. Every person we hire has the ability to...
Dynamic customer experience trends to look out for in 2021
Trends are a tough subject to pin down, especially when it comes to customer experience (CX) trends. A lot of...
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