The Canto Blog
From digital asset management best practices to the latest industry insights
Best practices for metadata
Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....
How to pick an email builder: Top choices that don’t require HTML skills
Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....
Most popular email clients in 2021
When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...
How to embed a Google Form in an email
The easiest way to share a Google Form is with a link, but did you know you can also embed...
Taxonomy and metadata – Using them in tandem
Taxonomy and metadata are different but they work together to create easily searchable content. They are both highly important complex...
How to say goodbye: The art of the unsubscribe page
It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...
How to embed a video in an email: A step-by-step guide
What does it mean to embed a video in an email? Embedding a video in an email means placing a...
Which free email marketing tool is best? Our top picks
Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...
PREMIS: The international standard for digital preservation metadata
What is PREMIS? PREMIS (Preservation Metadata Implementation Strategies) is an international metadata standard for maintaining the long-term authenticity, accessibility, and...
Metadata import: How to move, preserve, and manage metadata across systems
What is metadata import? Metadata import is the process of transferring descriptive information about digital files from one system or...
Understanding the purpose of metadata standards
It would be quite difficult for a school teacher to grade math tests if the students didn’t use the same...
The 6 metadata types you need to know
Metadata is a great way to sort and simplify important information, but there are variations to consider. Most lists give...