The Canto Blog
From digital asset management best practices to the latest industry insights
Which free email marketing tool is best? Our top picks
Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...
PREMIS: The international standard for digital preservation metadata
What is PREMIS? PREMIS (Preservation Metadata Implementation Strategies) is an international metadata standard for maintaining the long-term authenticity, accessibility, and...
How to import metadata: A guide
Metadata is one of the most vital types of information available, so it makes sense that you’d want to be...
Understanding the purpose of metadata standards
It would be quite difficult for a school teacher to grade math tests if the students didn’t use the same...
The 6 metadata types you need to know
Metadata is a great way to sort and simplify important information, but there are variations to consider. Most lists give...
Win back lost subscribers: The art of the re-engagement email
It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...
Starting from scratch: How to build an email list in 7 easy steps
Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...
So you applied to Canto – What’s next? | The Canto interview process
Here at Canto, hiring the right people is super important to us. Every person we hire has the ability to...
Dynamic customer experience trends to look out for in 2021
Trends are a tough subject to pin down, especially when it comes to customer experience (CX) trends. A lot of...
Video email marketing: A match made in heaven
These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool...
Metadata analysis: A complete guide to understanding and using digital metadata
What is metadata analysis? Metadata analysis is the systematic process of examining and interpreting the descriptive information embedded in or...
Email capturing basics: How to get email marketing leads to come to you
Email marketing is highly effective, but before you can email potential customers, you’ll need their email addresses. Email capturing is...