The Canto Blog
From digital asset management best practices to the latest industry insights
How to View File Metadata: The Right Viewer Can Maximize Success
Metadata is truly everywhere. We’d like this to mean that it’s also easy to find, access and view, but that’s...
Creative team roles: The people who plan, create, and deliver marketing content
What is a creative team? A creative team is a group of specialists, typically including a creative director, designers, copywriters,...
Canto raises funds to support Oasis for Girls
Last month, Canto took to the pavement to raise money for Oasis for Girls, a San Francisco non-profit that helps...
Getting organized: Taxonomies, keywords and tags
Getting and keeping ourselves organized – from fridges to files – is an ongoing challenge of modern life. One of...
Data lineage: 3 tools to empower your business
Data lineage tools play a central role in establishing data pipelines, giving organizations the ability to improve the functionality of...
A basic guide to data lineage
Understanding the origin and evolution of your data has quantifiable benefits. Even the most basic of data lineage helps establish...
Hit send confidently with these email preview tools
It’s every marketer’s worst nightmare: You spend hours perfecting an email campaign, only to discover your beautiful design doesn’t look...
How to choose email marketing software: A basic guide for 2021
Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the...
Best practices for metadata
Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....
How to pick an email builder: Top choices that don’t require HTML skills
Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....
Most popular email clients in 2021
When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...
How to embed a Google Form in an email
The easiest way to share a Google Form is with a link, but did you know you can also embed...
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