The Canto Blog
From digital asset management best practices to the latest industry insights
15 email marketing tips to take your campaigns to the next level
In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...
Marketing department workflow process: 3 Tips to drive team efficiency
What is the marketing department workflow process? A marketing department workflow process is the structured sequence of steps, roles, and...
Secrets in audio form: The best branding podcasts of 2021
Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...
First impressions matter: Welcome email examples to learn from
First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....
Easy ways to implement an effective workflow process
A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...
Email deliverability: Everything you need to know to stay out of the spam folder
It’s every email marketer’s nightmare: You create an amazing campaign full of stunning photos and clever copy and… nobody ever...
What is brand activation? Principles to ignite your brand
What is brand activation? Brand activation is a marketing strategy that drives direct consumer engagement through targeted experiences, events, or...
Shared Network Drive: Considerations and Available Alternatives
Shared drives are a popular way to store, search and grant file access to team members. Instead of an individual...
Omnichannel marketing: What it is and how it works
Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing...
Stages of the branding process: A step-by-step guide to building your brand
What are the stages of the branding process? The branding process is a structured sequence of stages used to build,...
Brand extension strategy: 7 examples of what works (and what doesn’t)
What is brand extension? A brand extension is a strategy in which an established brand uses its existing name, recognition,...
Set it and forget it: A guide to email automation
Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...