The Canto Blog
From digital asset management best practices to the latest industry insights
Shared Network Drive: Considerations and Available Alternatives
Shared drives are a popular way to store, search and grant file access to team members. Instead of an individual...
Omnichannel marketing: What it is and how it works
Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing...
New ideas in the branding process: An exciting guide for 2021
The idea of jumping head first into a task is intriguing, but we all know that in order to get...
Brand extension strategy: 7 examples of what works (and what doesn’t)
What is brand extension? A brand extension is a strategy in which an established brand uses its existing name, recognition,...
Set it and forget it: A guide to email automation
Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...
YouTube for business: Create a channel that builds your brand
A YouTube business account gives your brand an online platform to publish video motion content that directly targets your audience....
Find your brand soul: 9 inspirational brand style guide examples
As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...
Brand manifesto: A complete guide to writing one that defines your brand
What is a brand manifesto? A brand manifesto is a public declaration of what a brand believes, why it exists,...
I feel fine: A sensory branding guide
“Lose your mind and come to your senses.” – Fritz Perls A single smell, one that we haven’t smelled in...
Transformative metrics: A guide to increase brand favorability
“Your personal brand is what people say about you when you are not in the room – remember that. And...
Email marketing statistics every marketer should know
Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...
An effective, creative approach to brand safety in 2021
The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...