The Canto Blog
From digital asset management best practices to the latest industry insights
Email deliverability: Everything you need to know to stay out of the spam folder
It’s every email marketer’s nightmare: You create an amazing campaign full of stunning photos and clever copy and… nobody ever...
What is brand activation? Principles to ignite your brand
What is brand activation? Brand activation is a marketing strategy that drives direct consumer engagement through targeted experiences, events, or...
Shared Network Drive: Considerations and Available Alternatives
Shared drives are a popular way to store, search and grant file access to team members. Instead of an individual...
Omnichannel marketing: What it is and how it works
Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing...
Stages of the branding process: A step-by-step guide to building your brand
What are the stages of the branding process? The branding process is a structured sequence of stages used to build,...
Brand extension strategy: 7 examples of what works (and what doesn’t)
What is brand extension? A brand extension is a strategy in which an established brand uses its existing name, recognition,...
Set it and forget it: A guide to email automation
Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...
YouTube for business: Create a channel that builds your brand
A YouTube business account gives your brand an online platform to publish video motion content that directly targets your audience....
Find your brand soul: 9 inspirational brand style guide examples
As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...
Brand manifesto: A complete guide to writing one that defines your brand
What is a brand manifesto? A brand manifesto is a public declaration of what a brand believes, why it exists,...
Sensory branding: A complete guide to multi-sense marketing
What is sensory branding? Sensory branding is a marketing strategy that engages one or more of a consumer’s senses —...
Transformative metrics: A guide to increase brand favorability
“Your personal brand is what people say about you when you are not in the room – remember that. And...