The Canto Blog
From digital asset management best practices to the latest industry insights
Methods of project management: Waterfall, agile, and hybrid explained
What are the methods of project management? Project management methods are structured frameworks that guide teams through planning, executing, and...
Email marketing examples: Smart ideas to borrow for your own campaigns
It’s easy for marketers to get bogged down in A/B testing, click-through rates and other numbers and metrics. These are...
Slack integrations: 3 of the best available today
Slack is a popular chat application for business communications. In a world where working from a distance feels like the...
The best branding conferences, virtual and in-person
Branding conferences are one of the most valuable ways to get unfiltered, insider insight into important strategies from successful leaders...
Performance-boosting tips for email subject lines
Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all,...
The art of building a YouTube brand profile
YouTube was once a place where individuals could post their creative videos to a massive audience. Now, it has grown...
Email click-through rate: One metric to rule them all
Email marketing is blissfully quantifiable. Every campaign creates helpful data you can use to refine your approach. But with so...
Creative requests: What they are and how to process submissions
In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic...
Email cadence: How to find your email marketing stride
Email marketing guides your customers on a journey of discovery. But for campaigns to work, you need to pace things...
InDesign tips: 5 tricks to boost your Adobe InDesign skills
What are InDesign tips? InDesign tips are techniques and keyboard shortcuts used within Adobe InDesign, Adobe’s desktop publishing application, to...
Adapting to change: Secrets of millennial branding
What is branding for millennials? Branding for millennials is the practice of tailoring a brand’s messaging, values, and visual identity...
Dropbox: User perks and common pitfalls
Dropbox is a cloud-based hosting service that’s accessible on multiple devices. It gives users the ability to globally share and...
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