The Canto Blog
From digital asset management best practices to the latest industry insights
Dropbox: User perks and common pitfalls
Dropbox is a cloud-based hosting service that’s accessible on multiple devices. It gives users the ability to globally share and...
Brand equity vs brand value: What’s the difference?
It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...
Email segmentation: Organize your way to better email performance
Tired of seeing your well-crafted emails go unread? If you’re taking a one-size-fits-all approach to email marketing, you’re probably not...
The 5 best Slack alternatives
Slack is a chat application that enables teams to communicate online. It has replaced email as the primary source for...
Learning from great brands: The 5 things they do right
Great brands become that way by doing the things that others don’t seem interested in doing or capable of accomplishing....
7 simple branding blog strategies with some examples to boot
Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is...
Email design: Get more conversions and look good doing it
In a world of infinite templates, it’s never been easier to make your emails look good. But email design is...
Benefits of workflow software
Workflow software boosts productivity and optimizes how teams tackle daily tasks. If you’re looking to automate business processes and have...
Unlocking your potential with branding websites: A complete guide
Branding is an important process that isn’t solved or finished overnight – don’t undergo it alone! There are many different...
Marketing positioning statement examples: 7 top brands and templates to guide your own
What is a marketing positioning statement? A marketing positioning statement is a concise internal document that defines a brand’s target...
Brand experiences: How to build emotional connections that make customers choose you every time
What is brand experience? Brand experience is the sum of all sensory, emotional, and cognitive responses a consumer has across...
A dynamic approach to completely change your brand positioning outcome
When we look at popular companies, it’s impossible to ignore their brand strength. Sometimes these brands have become so powerful...