The Canto Blog
From digital asset management best practices to the latest industry insights
The art of building a YouTube brand profile
YouTube was once a place where individuals could post their creative videos to a massive audience. Now, it has grown...
Email click-through rate: One metric to rule them all
Email marketing is blissfully quantifiable. Every campaign creates helpful data you can use to refine your approach. But with so...
Creative requests: What they are and how to process submissions
In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic...
Email cadence: How to find your email marketing stride
Email marketing guides your customers on a journey of discovery. But for campaigns to work, you need to pace things...
InDesign tips: 5 tricks to boost your Adobe InDesign skills
What are InDesign tips? InDesign tips are techniques and keyboard shortcuts used within Adobe InDesign, Adobe’s desktop publishing application, to...
Adapting to change: Secrets of millennial branding
What is branding for millennials? Branding for millennials is the practice of tailoring a brand’s messaging, values, and visual identity...
Dropbox: User perks and common pitfalls
Dropbox is a cloud-based hosting service that’s accessible on multiple devices. It gives users the ability to globally share and...
Brand equity vs brand value: What’s the difference?
It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...
Email segmentation: Organize your way to better email performance
Tired of seeing your well-crafted emails go unread? If you’re taking a one-size-fits-all approach to email marketing, you’re probably not...
The 5 best Slack alternatives
Slack is a chat application that enables teams to communicate online. It has replaced email as the primary source for...
Learning from great brands: The 5 things they do right
Great brands become that way by doing the things that others don’t seem interested in doing or capable of accomplishing....
7 simple branding blog strategies with some examples to boot
Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is...