The Canto Blog
From digital asset management best practices to the latest industry insights
Brand dilution: 9 real examples and what every brand can learn from them
What is brand dilution? Brand dilution occurs when a brand’s extensions, new products, or market expansions weaken its core identity,...
Brand differentiation: 7 Ways to stand out From your competitors
What is brand differentiation? Brand differentiation is the process by which a company distinguishes its brand from competitors through unique...
Brand compliance: How to protect and enforce your brand standards
What is brand compliance? Brand compliance is the practice of ensuring all brand outputs — across teams, channels, and campaigns...
Brand transparency: What it is and why it matters for your business
What is brand transparency? Brand transparency is the ongoing practice of being open and honest with your audience about your...
Why brand recognition helps businesses: Strategies to build lasting awareness
Why does brand recognition help businesses? Brand recognition is the ability of customers to identify your brand through visual or...
Brand loyalty: Turning idle enthusiasm into active allegiance
When fans of the Ben & Jerry’s ice cream brand snapped a few photos of themselves for a contest, they...
Product branding: What it is, why it matters, and how to get it right
What is product branding? Product branding is the practice of creating a distinct name, visual identity, and messaging strategy for...
Brand buzz: The ultimate guide to all things brand advocates
Growing technology and social media options have increased the potential value of brand advocates. The reality of today’s advocacy is...
Creative Spotlight: Finding inspiration in daily life with Photographer Matt Lester
Matt Lester is a photographer for higher education institutions across the country. He works with quite a few Canto customers,...
5 ways to (virtually) connect with customers
Building strong customer relationships is essential — especially during times of uncertainty. To foster trust and loyalty, it helps to...
Positive brand association: How to build it, protect it, and make it drive sales
What is positive association? Positive association is the favorable mental link consumers form between a brand and desirable qualities, emotions,...
Universities celebrate the class of 2020 with Canto
As the global pandemic heightened, universities everywhere were forced to hold online classes and produce virtual commencement ceremonies. Many institutions...