The Canto Blog
From digital asset management best practices to the latest industry insights
Marketing personalization: Walking the line between creepy and relevant campaigns
Where do marketers draw the line between a cute idea and just plain creepy when they’re trying to show that...
The ultimate guide to scaling content production
Today’s marketing teams are under pressure to produce more content at a faster pace without sacrificing quality. Maybe you’re looking...
How these 3Rs can future-proof your business in an uncertain economy
What better talents to have in uncertain economic times than understanding customers’ thinking and the ability to turn changing trends...
Workplace well-being: The team sport we win by optimizing how we work
Times and technologies may change, but the fundamental questions leaders face echo throughout history. What’s the link between workforce well-being...
Canto harnessed creativity: Adobe MAX 2022 recap
Adobe MAX 2022, a global in-person and virtual conference designed for creatives, was a sensational success with over 131 million...
Making digital experiences accessible: Wins and work remaining
If I asked you to name the organization that shapes our online experiences more than any other — that influences...
Top 8 ways to easily refresh your content library
What is a content refresh? A content refresh is the addition of new copy, branding, assets, or other SEO-related activities...
Earning authentic love for your brand: winning at the game of influencer marketing
How much would a puzzled shrug on TikTok be worth to your brand? Hugo Boss is finding out for an...
How to embrace a creative operations mindset
Creative operations are the intertwining of business and creativity. It’s a system that provides structure and support for creative professionals,...
Top tips for scaling digital content creation in 2022
Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...
Why your content needs digital rights management (DRM)
The digital age has made it easier than ever for content to be taken from one source and reused elsewhere....
Bridge the hybrid gap with the right collaboration tools
Today’s workplace is increasingly defined by hybrid environments that allow organizations to draw upon talent far beyond their local market....