The Canto Blog
From digital asset management best practices to the latest industry insights
How digital asset management can transform your brand storytelling
Effective brand storytelling has always been critical to marketers, but it’s more important than ever to a brand’s identity and...
Make hybrid work: Why DAM is important for your 2022 budget
For most businesses, 2020 and 2021 were about survival. Faced with a sudden change in how we work, teams invested...
New study: Marketing teams waste weeks every year searching for files
We polled 500 marketers and found most of them waste weeks searching for photos, videos and other digital files. That’s...
5 tips for organizing your brand’s digital assets
Here are 5 tips for organizing digital assets to make the best use of them for the greater good of...
Creative team roles: The people who bring marketing strategies to life
For brands to have an impact, marketing ideas need to make it out of the strategy meeting and into the...
A basic guide to data lineage
Understanding the origin and evolution of your data has quantifiable benefits. Even the most basic of data lineage helps establish...
Best practices for metadata
Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....
Taxonomy and metadata – Using them in tandem
Taxonomy and metadata are different but they work together to create easily searchable content. They are both highly important complex...
Dynamic customer experience trends to look out for in 2021
Trends are a tough subject to pin down, especially when it comes to customer experience (CX) trends. A lot of...
Portals – 3 tips to make your public content shine
When sharing your content online, keeping assets up to date and your brand on point is super important. How the...
Data storage solutions: 3 best options
A data storage solution allows you to grow business operations and stay in control of information. The correct storage solution...
Marketing workflow: 3 tips to help you succeed
A marketing workflow reduces stress and saves an abundance of time. It acts as a guide for teams to follow...