The Canto Blog

From digital asset management best practices to the latest industry insights

Advantages of Product Branding: Where Creative Innovation Meets Company Expansion

Product branding isn’t a tricky or difficult process – companies build a comprehensive brand for a product to capture a...

Brand buzz: The ultimate guide to all things brand advocates

Growing technology and social media options have increased the potential value of brand advocates. The reality of today’s advocacy is...

Creative Spotlight: Finding inspiration in daily life with Photographer Matt Lester

Matt Lester is a photographer for higher education institutions across the country. He works with quite a few Canto customers,...

5 ways to (virtually) connect with customers

We can’t stress enough the importance of connecting with customers, especially during times of uncertainty. If you prioritize building connections,...

How a memory becomes a sale: A guide to brand association

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” – Scott Talgo A...

Universities celebrate the class of 2020 with Canto

As the global pandemic heightened, universities everywhere were forced to hold online classes and produce virtual commencement ceremonies. Many institutions...

Creative Spotlight: Communicating through design with Georgina Reed from Equip Outdoor Technologies

Georgina Reed, a graphic designer at Equip Outdoor Technologies, strikes the perfect balance of love for the outdoors and creative...

The most important remote work statistics of 2020

The modern workplace incorporates a healthy combination of in-office and remote work. This balance continues to evolve as workers find...

How to convert a TIFF image file to a CR2 image file

It’s tempting to consider the possibilities that would present themselves if you converted a TIFF file to a higher resolution...

Key ideas to make your remote marketing projects successful

Remote marketing is a way for teams to accomplish different projects and campaigns without the need for face-to-face contact. There’s...

How to convert from the TIFF image file to INDD

The TIFF is one of the most unique image formats, capable of retaining high quality and safely holding metadata in...

Promote your brand with LinkedIn marketing solutions

Marketers search all corners of the web for unique places to share their latest project or campaign. One of the...