The Canto Blog
From digital asset management best practices to the latest industry insights
Brand personas: A complete guide to humanizing your company
What is a brand persona? Brand personas are the human characteristics, values, and personality traits attributed to a company that...
How organizations breathe new life into their archives with Canto
Archives from an organization’s history are a gold mine of content that help marketing, communications and creative teams tell their...
PSD to PDF conversion: A step-by-step guide for designers
What is PSD to PDF conversion? PSD to PDF conversion is the process of transforming an Adobe Photoshop document (.psd)...
What is a tagline? How do I create one? A complete guide
What is a tagline? A tagline is a short, semi-permanent phrase that encapsulates a company’s core identity, mission, or value...
Digital transformation technology – Which tools are instrumental?
Digital transformations are growing, requiring companies to find efficient ways to process new changes. Certain technology is important in guiding...
.ai File format: What it is and when to use it
What is an .ai file? An .ai file is a native vector graphic format created and used by Adobe Illustrator....
How to embed images in Illustrator – a simple guide
A cornerstone feature of Adobe Illustrator is embedding images into your document file. Knowing how to embed images in Adobe...
A guide to convert the CR2 image file to the PNG
The CR2 is a high resolution image that represents the exact photograph snapped by a cameraperson. However, it’s likely that...
How Canto’s own team uses digital asset management to stay organized across a distributed organization
What is digital asset management? Digital asset management (DAM) is the practice of storing, organizing, searching, and distributing a brand’s...
Excel file: A complete guide to XLS format, uses, and conversion
What is an Excel file? An Excel file is a spreadsheet document created in Microsoft Excel and saved in .xls...
Is it possible to convert the ORF image file to the CR2?
If you are a photographer or someone who works with a photographer and you have a lot of ORF files,...
Transformation framework for digital change: A step-by-step guide
What is a transformation framework? A transformation framework is a structured plan that guides an organization through the process of...