The Canto Blog
From digital asset management best practices to the latest industry insights
Media Encoder: A guide to video encoding, formats, and file export
What is media encoder? A media encoder is software that converts, compresses, and exports video and audio files from one...
How to get the most out of marketing agencies and contractors
Most companies have an in-house marketing team, but still employ agencies and contractors to fill in any gaps. For example,...
How to convert PNG to PSD
Sometimes the best way to change, edit or manipulate an image is to change its extension. In the case of...
Content marketing trends 2019 – 5 insights for success
Content marketing is integral to the strategy of marketing departments. It’s the center of lead generation activities and informs marketing...
Media literacy – An understanding of the digital age
Media literacy determines whether you’ll be able to truly understand something or not, further than comprehending what you just read....
Collaborating online: Tools, strategies, and best practices for modern teams
What is collaborating online? Collaborating online is the practice of working with others through digital platforms and tools to communicate,...
Your team is growing – How do you stay on top of your brand?
Your brand is like your company’s identity or personality. It’s how customers and prospective customers relate to your company and...
.doc file: What it is, how it works, and when to use it
What is a .doc file? A .doc file is a word processing document created by Microsoft Word that stores text,...
3 reasons everyone is ditching cloud storage for DAM
For many teams, there’s a tipping point when they outgrow cloud storage and need a true digital asset management (DAM)...
Can you convert a PNG to a CR2?
The CR2 is a high quality raw image taken from a Canon camera. If you’ve ever thought about whether it’s...
Unleashing the creativity of university design teams
Prospective students have many choices when it comes to higher education, and it’s the investment of a lifetime to most....
Collaborative marketing: Tactics, tools, and strategies for campaign success
What is collaborative marketing? Collaborative marketing is a strategy in which two or more organizations coordinate their marketing efforts —...