The Canto Blog
From digital asset management best practices to the latest industry insights
How DAM improves the digital customer experience
In today’s digital world, providing an exceptional customer experience is essential to the success of any business. Customers expect seamless...
Still using Google Drive? It’s time for a digital asset management platform.
The way we work has changed since 2020, with many of us now in hybrid or fully remote roles. While...
Your marketing team needs a content management solution. Here’s why.
You know that feeling when you can’t find your car keys and spend 20 minutes tearing apart your house, only...
How to tell a brand story that boosts your bottom line
A brand story is a valuable marketing tool that drives sales by connecting with customers on a deeper level. Humans...
Marketing personalization: Walking the line between creepy and relevant campaigns
Where do marketers draw the line between a cute idea and just plain creepy when they’re trying to show that...
Best Practices for Using Images for HTML
Struggling with using images for HTML? You’ve come to the right place. This guide explores how to embed, style, and...
The ultimate guide to scaling content production
Today’s marketing teams are under pressure to produce more content at a faster pace without sacrificing quality. Maybe you’re looking...
What makes the post-pandemic playbook for field and event marketing?
So how do we do this again? Fist bump, elbow tap, or good old handshake? The welcome return of meeting...
Brand voice: How to define yours and stand out from the rest
No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice...
How these 3Rs can future-proof your business in an uncertain economy
What better talents to have in uncertain economic times than understanding customers’ thinking and the ability to turn changing trends...
Workplace well-being: The team sport we win by optimizing how we work
Times and technologies may change, but the fundamental questions leaders face echo throughout history. What’s the link between workforce well-being...
Canto harnessed creativity: Adobe MAX 2022 recap
Adobe MAX 2022, a global in-person and virtual conference designed for creatives, was a sensational success with over 131 million...