Digital Content Challenges
Images, videos and audio tracks are needed to fill communication channels and stay in touch with customers, partners, prospects and employees. All of that rich content is considered intellectual property that must be licensed for proper use.
Keeping track of licensed content usage is a big challenge for businesses today. Damage claims from unlicensed content use are very painful and can result in long and costly lawsuits.
Do you keep track of licensing data in order to answer these questions: Where and how are we authorized to use these stock images? Is this video licensed for use in Australia? When do we need to renew the license agreement with that photographer? Do we have full-rights or limited rights to this photo?
DAM for Digital Rights Management
What today’s digital workplace needs is a solution that brings files and relevant metadata information such as license information together – and digital asset management is designed just for that.
A well-organized DAM system is able to keep track of copyright information and help you stay in compliance by applying restrictions based on licensing terms and workflow. For instance, legal or another gatekeeper can give the ‘green light’ before any newly uploaded asset can be accessed by other departments.. This simple, yet effective, step assures all corporate content has a valid license and safeguards the organization from copyright infringement. DAM is the perfect enabler for digital rights management.
Efficient and Safe
Digital rights management is a great way to ensure enterprise compliance and elevate security. But it also increases efficiency and allows better collaboration for your team. For example, Marketing teams will only see images within your DAM system that have been cleared. This speeds up workflows because they never need to recheck if a specific photo is valid for use.
Digital rights management is a must-have for businesses that work with licensed content such as photos, video and animation.
See how it works
Find out what Digital Asset Management can do for your business in a live demo. Canto digital asset management systems are scalable from small business solutions to true enterprise systems.