The Canto Blog
From digital asset management best practices to the latest industry insights
Scaling your content marketing on a budget
Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...
Building a brand in the metaverse
What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...
How defining a brand purpose can accelerate business results
What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...
Everything you need to know about digital asset management pricing
For most people shopping for a digital asset management (DAM) platform, one of their first questions is “What’s this going...
Repurposing your best content using digital asset management
We all know that content is king, and today’s businesses need a ton of amazing content if they want to...
Why Manufacturing Brands Need Product Information Management: 5 Key Reasons
Manufacturing companies distribute information and products to more channels than brands in most other industries. Being able to deliver the...
Goodbye commercials! Hello omnichannel campaigns
The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...
Brand Management 101: Protecting your brand integrity
A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....
Top tips for scaling digital content creation in 2022
Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...
Enhancing digital content collaboration in the hybrid workplace
Today’s marketing and creative teams often lack the resources or bandwidth to handle every aspect of their campaigns in-house. Even...
Why version control is a key part of digital asset management
Today’s creative teams are working with more digital content than ever before. Tracking changes and updates to those assets is...
Enhancing DAM Efficiency with Controlled Vocabularies: Best Practices
What types of assets will your users search for? What terms will they use to find them? Is there institutional...