The Canto Blog
From digital asset management best practices to the latest industry insights
How to embrace a creative operations mindset
Creative operations are the intertwining of business and creativity. It’s a system that provides structure and support for creative professionals,...
Four fixes to become a more productive digital team
If there’s a job that needs to be done with regularity, there should be a bot for that. Every time...
How to design a collaborative workspace with digital asset management
Organizations rarely rely upon one person to create content. Generating consistent, quality content over time requires effective collaboration between people...
The great rebrand: Five factors to consider when changing a brand name or logo
Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that...
Scaling your content marketing on a budget
Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...
Building a brand in the metaverse
What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...
How defining a brand purpose can accelerate business results
What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...
Everything you need to know about digital asset management pricing
For most people shopping for a digital asset management (DAM) platform, one of their first questions is “What’s this going...
Repurposing your best content using digital asset management
We all know that content is king, and today’s businesses need a ton of amazing content if they want to...
Why Manufacturing Brands Need Product Information Management: 5 Key Reasons
Manufacturing companies distribute information and products to more channels than brands in most other industries. Being able to deliver the...
Goodbye commercials! Hello omnichannel campaigns
The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...
Brand Management 101: Protecting your brand integrity
A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....