The Canto Blog
From digital asset management best practices to the latest industry insights
Getting organized: Taxonomies, keywords and tags
Getting and keeping ourselves organized – from fridges to files – is an ongoing challenge of modern life. One of...
Data lineage: 3 tools to empower your business
Data lineage tools play a central role in establishing data pipelines, giving organizations the ability to improve the functionality of...
A basic guide to data lineage
Understanding the origin and evolution of your data has quantifiable benefits. Even the most basic of data lineage helps establish...
Hit send confidently with these email preview tools
It’s every marketer’s worst nightmare: You spend hours perfecting an email campaign, only to discover your beautiful design doesn’t look...
How to choose email marketing software: A basic guide for 2021
Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the...
Best practices for metadata
Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....
How to pick an email builder: Top choices that don’t require HTML skills
Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....
Most popular email clients in 2021
When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...
How to embed a Google Form in an email
The easiest way to share a Google Form is with a link, but did you know you can also embed...
Taxonomy and metadata – Using them in tandem
Taxonomy and metadata are different but they work together to create easily searchable content. They are both highly important complex...
How to say goodbye: The art of the unsubscribe page
It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...
How to embed video in email: A step-by-step guide
Many email providers don’t display video in HTML, but that doesn’t mean you can’t include videos in your emails. You...