The Canto Blog
From digital asset management best practices to the latest industry insights
How to choose email marketing software: A basic guide for 2021
Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the...
Best practices for metadata
Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....
How to pick an email builder: Top choices that don’t require HTML skills
Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....
Most popular email clients in 2021
When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...
How to embed a Google Form in an email
The easiest way to share a Google Form is with a link, but did you know you can also embed...
Taxonomy and metadata – Using them in tandem
Taxonomy and metadata are different but they work together to create easily searchable content. They are both highly important complex...
How to say goodbye: The art of the unsubscribe page
It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...
How to embed video in email: A step-by-step guide
Many email providers don’t display video in HTML, but that doesn’t mean you can’t include videos in your emails. You...
Which free email marketing tool is best? Our top picks
Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...
PREMIS: A standard for saving your important data
Whenever there is an attempt to preserve a wide variety of resources, metadata about this process becomes extremely valuable. The...
How to import metadata: A guide
Metadata is one of the most vital types of information available, so it makes sense that you’d want to be...
Understanding the purpose of metadata standards
It would be quite difficult for a school teacher to grade math tests if the students didn’t use the same...