The Canto Blog
From digital asset management best practices to the latest industry insights
Copyleft: What it is and how it works
Copyleft is a license that enables the practice of intellectual property to be shared and modified. It removes restrictions and...
Benefits of email marketing: Why email is still a great way to reach your customers
Once the cutting edge of digital communications, email is now a bit old-fashioned. So why is it still such a...
Twitter image sizes: Stay up to date
If you’re looking to get maximum engagement from a Twitter post, it’s important to understand image size requirements. After all,...
Fine-tuning fanaticism: A guide to building a cult brand
Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...
User-generated content: A guide on how to grow your brand
User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...
New ideas in writing brand positioning statements
At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...
Science for marketers: A guide to email campaign optimization
Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...
Image copyright: How it works and what to look out for
Understand your digital rights and protect images against improper copyright use. Restricting unsolicited usage of your content is increasingly important...
Email analytics: Measure your way to better email performance
“One accurate measurement is worth a thousand expert opinions.” – Grace Hopper It’s a well-known business adage: you can’t improve...
Brand manager skills: 5 areas of expertise you can’t overlook
In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...
The Aaker Model: A comprehensive guide to building brand identity
In the world of branding and marketing, it’s not always clear what steps to take next. If we were to...
How local email marketing helps small businesses get customers through the door
Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...