The Canto Blog
From digital asset management best practices to the latest industry insights
Intellectual property: How it works in the digital space
Organizations are increasingly on the lookout for ways to further ensure designs, logos, images and artistic works are protected assets....
Putting you onto the right branding strategy path
When they’re just starting out, all brands are basically bare. It’s only with a strategy that they begin to arm...
Email sign-up forms: Turn your web traffic into a thriving mailing list
Email sign-up forms are one of the best ways to build and maintain a healthy mailing list. But just having...
Marketing advice from industry experts
In the world of marketing things happen fast. Communicating your brand across a variety of platforms, launching campaigns, strategizing –...
Copyleft: What it is and how it works
Copyleft is a license that enables the practice of intellectual property to be shared and modified. It removes restrictions and...
Benefits of email marketing: Why email is still a great way to reach your customers
Once the cutting edge of digital communications, email is now a bit old-fashioned. So why is it still such a...
Twitter image sizes: Stay up to date
If you’re looking to get maximum engagement from a Twitter post, it’s important to understand image size requirements. After all,...
Fine-tuning fanaticism: A guide to building a cult brand
Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...
User-generated content: A guide on how to grow your brand
User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...
New ideas in writing brand positioning statements
At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...
Science for marketers: A guide to email campaign optimization
Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...
Image copyright: How it works and what to look out for
Understand your digital rights and protect images against improper copyright use. Restricting unsolicited usage of your content is increasingly important...