The Canto Blog
From digital asset management best practices to the latest industry insights
Brand communication: A complete customer correspondence guide
“Communication works for those who work at it.” – John Powell Well-executed brand communication breeds loyalty, helps you stand out...
Understanding the ins and outs of brand slogans and taglines
What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...
11 of the best branding blogs to consider in 2021 and beyond
One of the greatest things about the human race is we love to share our expertise with others. It feels...
Best brands of the world: An examination (with examples)
The first thing brands do when they come into creation is stack themselves up against their peers. In order to...
Putting you onto the right branding strategy path
When they’re just starting out, all brands are basically bare. It’s only with a strategy that they begin to arm...
Fine-tuning fanaticism: A guide to building a cult brand
Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...
New ideas in writing brand positioning statements
At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...
Brand manager skills: 5 areas of expertise you can’t overlook
In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...
Perfection in a Document: Brand Style Guide Tips
Imagine what would happen if you asked a hundred people to draw you a picture of a house. No two...
The best branding conferences, virtual and in-person
Branding conferences are one of the most valuable ways to get unfiltered, insider insight into important strategies from successful leaders...
The Oldest Logos That Still Exist Today
A company’s logo is an essential element of their brand and allows consumers to quickly identify their products. While many...
The art of building a YouTube brand profile
YouTube was once a place where individuals could post their creative videos to a massive audience. Now, it has grown...