The Canto Blog
From digital asset management best practices to the latest industry insights
Putting you onto the right branding strategy path
When they’re just starting out, all brands are basically bare. It’s only with a strategy that they begin to arm...
Fine-tuning fanaticism: A guide to building a cult brand
Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...
New ideas in writing brand positioning statements
At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...
Brand manager skills: 5 areas of expertise you can’t overlook
In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...
The Aaker Model: A comprehensive guide to building brand identity
In the world of branding and marketing, it’s not always clear what steps to take next. If we were to...
Perfection in a Document: Brand Style Guide Tips
Imagine what would happen if you asked a hundred people to draw you a picture of a house. No two...
The best branding conferences, virtual and in-person
Branding conferences are one of the most valuable ways to get unfiltered, insider insight into important strategies from successful leaders...
The Oldest Logos That Still Exist Today
A company’s logo is an essential element of their brand and allows consumers to quickly identify their products. While many...
The art of building a YouTube brand profile
YouTube was once a place where individuals could post their creative videos to a massive audience. Now, it has grown...
What are brand assets? 5 examples from brands you know
If someone asked you to take a detailed survey of your brand assets, would you be able to? After reading...
Adapting to change: Secrets of millennial branding
Marketing to a particular demographic can be like throwing darts at a moving target. Especially as the group ages, their...
Brand equity vs brand value: What’s the difference?
It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...