The Canto Blog
From digital asset management best practices to the latest industry insights
Rebranding in 2021? Don’t go it alone. Introducing the most comprehensive guide available.
Mediocrity is like quicksand – the more we move around in it, the more it absorbs us. It’s easy to...
Email marketing resource round-up: The best tools, insights and advice for 2021
The right tools and advice make every job easier, and email marketing is no exception. Fortunately, there are some truly...
3 unlimited cloud storage options
Unlimited storage is a must-have for your business in the digital age. Cloud storage enables you to better manage digital...
Moving forward with metadata: A simple guide
Metadata is a complex term with a deceptively straightforward definition. It’s usually defined as data that describes other data. While...
Hadoop Distributed File System: A big data solution
The Hadoop Distributed File System (HDFS) is a progressive user space system to help manage and maintain big data. You...
How to turn leads into customers with lead-nurturing emails
Between discovering a brand and making a purchase, every customer goes on a journey. They shouldn’t have to travel alone,...
What you need to know about software as a product
Software as a product (SaaP) is a one-time purchase of a technology solution that belongs within a team’s MarTech stack....
SaaS vs SaaP – A look at key differences
Software as a service or software as a product? The solution that’s best equipped to meet your business needs will...
Software as a Service (SaaS) – Third-party software that works for you
Whether it’s a product or service your business provides, how your team utilizes software has a direct impact on campaign...
15 email marketing tips to take your campaigns to the next level
In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...
Marketing workflow: 3 tips to help you succeed
A marketing workflow reduces stress and saves an abundance of time. It acts as a guide for teams to follow...
Secrets in audio form: The best branding podcasts of 2021
Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...