The Canto Blog
From digital asset management best practices to the latest industry insights
Marketing workflow: 3 tips to help you succeed
A marketing workflow reduces stress and saves an abundance of time. It acts as a guide for teams to follow...
Secrets in audio form: The best branding podcasts of 2021
Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...
First impressions matter: Welcome email examples to learn from
First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....
Easy ways to implement an effective workflow process
A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...
Email deliverability: Everything you need to know to stay out of the spam folder
It’s every email marketer’s nightmare: You create an amazing campaign full of stunning photos and clever copy and… nobody ever...
Brand activation: How to light the match to ignite your brand
Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...
Shared Network Drive: Considerations and Available Alternatives
Shared drives are a popular way to store, search and grant file access to team members. Instead of an individual...
Omnichannel marketing: What it is and how it works
Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing...
New ideas in the branding process: An exciting guide for 2021
The idea of jumping head first into a task is intriguing, but we all know that in order to get...
Stretching a Brand: 7 Brand Extensions Examples
When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...
Set it and forget it: A guide to email automation
Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...
YouTube for business: Create a channel that builds your brand
A YouTube business account gives your brand an online platform to publish video motion content that directly targets your audience....