The Canto Blog
From digital asset management best practices to the latest industry insights
Shared Network Drive: Considerations and Available Alternatives
Shared drives are a popular way to store, search and grant file access to team members. Instead of an individual...
Omnichannel marketing: What it is and how it works
Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing...
New ideas in the branding process: An exciting guide for 2021
The idea of jumping head first into a task is intriguing, but we all know that in order to get...
Stretching a Brand: 7 Brand Extensions Examples
When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...
Set it and forget it: A guide to email automation
Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...
YouTube for business: Create a channel that builds your brand
A YouTube business account gives your brand an online platform to publish video motion content that directly targets your audience....
Find your brand soul: 9 inspirational brand style guide examples
As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...
Martech – Stack up your marketing tools for 2021
If you work in digital marketing then you will be using martech to achieve goals and meet objectives that keep...
A bold statement for all to see: A complete guide to build your own brand manifesto
Throughout a brand’s ‘life’, there comes a time when its impact is too manufactured, too safe, too friendly and too...
I feel fine: A sensory branding guide
“Lose your mind and come to your senses.” – Fritz Perls A single smell, one that we haven’t smelled in...
Transformative metrics: A guide to increase brand favorability
“Your personal brand is what people say about you when you are not in the room – remember that. And...
Email marketing statistics every marketer should know
Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...