The Canto Blog
From digital asset management best practices to the latest industry insights
3 enterprise resource planning core functions
Enterprise resource planning (ERP) manages the components of day-to-day business activities, bringing islands of information together to form a consolidated...
3 project management methods you should know
Project management methodologies guide teams towards successful outcomes. Choosing the correct method for your organization helps get the job done...
Perfection in a Document: Brand Style Guide Tips
Imagine what would happen if you asked a hundred people to draw you a picture of a house. No two...
Email marketing examples: Smart ideas to borrow for your own campaigns
It’s easy for marketers to get bogged down in A/B testing, click-through rates and other numbers and metrics. These are...
Slack integrations: 3 of the best available today
Slack is a popular chat application for business communications. In a world where working from a distance feels like the...
The best branding conferences, virtual and in-person
Branding conferences are one of the most valuable ways to get unfiltered, insider insight into important strategies from successful leaders...
The Oldest Logos That Still Exist Today
A company’s logo is an essential element of their brand and allows consumers to quickly identify their products. While many...
Performance-boosting tips for email subject lines
Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all,...
The art of building a YouTube brand profile
YouTube was once a place where individuals could post their creative videos to a massive audience. Now, it has grown...
What are brand assets? 5 examples from brands you know
If someone asked you to take a detailed survey of your brand assets, would you be able to? After reading...
Email click-through rate: One metric to rule them all
Email marketing is blissfully quantifiable. Every campaign creates helpful data you can use to refine your approach. But with so...
Creative requests: What they are and how to process submissions
In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic...